Gaana.com and Kailash Kher team up to cheer Indian Cricket team
Gaana roped in the singing legend for a unique social media engagement
April 12, 2016:
India’s first Jugalbandi campaign on Twitter, caught the imagination of the entire nation. Gaana.com provided its followers an opportunity to applaud the ‘boys in blue’ along with Kailash Kher. Participants cheered for Indian team with their tweets while Kailash turned those into a song live!
Watch the campaign here:
The unique activity #JeetegaIndia twitter reached 14 million viewers, trended for 8 hours and garnered over 278 million impressions.
Although India lost the Semi-finals, they played really well and the fans had no reason to complain. From the music composer Sulaiman Merchant to news channels like CNN-IBN, journalists and eminent anchors, everybody cheered for India through #JeetegaIndia. Some really quirky and creative lyrics were shared for the maestro to execute. One of Kailash’s song ‘Toota Toota Ek Parinda’ was turned into ‘Toota Toota Ek Wicket to Aise Toota, Ke phir Judh Na Paya’.
Kailash Kher enjoyed the gig to the hilt, and every song for him was like an anthem pumping the nation with energy and determination. This rare treat which perfectly amalgamated the thrill of an epic encounter, eulogized by one of the best voices in Bollywood made fans on social media go berserk.
In less than five hours, over 17,000 tweets with song requests reached Gaana.com, turning it into a highly successful campaign. In a first time case, a campaign forged such an intense connection between sports and music.
Times Internet Limited