ATL Media APAC to represent Indian and South Asian media businesses, like television, radio, print and digital for advertising sales
BestMediaInfo Bureau | Mumbai | March 9, 2016
The APAC region of Zee Entertainment Enterprises Limited (ZEEL) on Monday announced the launch of ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian media businesses in the region for advertising sales. ATL Media APAC will represent all media businesses, including television, radio, print and digital.
The division will work with both mainstream and retail clients, targeting the South Asian population in the key markets across the region. A similar model is currently operational in the MENAP region, where Zee has tied up with several channels, including Geo TV, Imagine Movies and Cartoon Network, apart from its own portfolio of Zee channels.
Commenting on the new division, Amit Goenka, CEO, International Broadcast Business, ZEEL, said, “Our APAC business is on a fast track and ATL Media APAC will help us to consolidate and add new clients into the segment. We believe this initiative will be beneficial in helping us grow the overall ad sales pie for the South Asia channels.”
Sushruta Samanta, Business Head - APAC, revealed that the new unit would be led by Deepali Gupta, Revenue Head, ATL Media APAC. Gupta has more than 13 years of experience in advertising sales across media in India and APAC markets. “I strongly believe that Deepali, whose new role is effective immediately, is the ideal candidate to lead this new division,” Samanta said.
Zee TV APAC, which has since 2004, been the Asia Pacific feed of Zee TV (India), currently distributes eleven South Asian channels in the APAC region, targeting the Indian diaspora. Zee APAC also distributes five localized channels for local mainstream viewers. Zee has an existing sales network across key APAC markets, including Singapore, Bangkok, Kuala Lumpur, Sydney and Jakarta.
Deepali Gupta, who is based out of Zee’s Singapore office, added, “The decision to launch this new division stems from the need to address the growing market fragmentation in the ethnic media space. The new service is a one-stop shop for all media solutions which will help clients achieve significant results for their marketing campaigns and at best prices. We have already initiated discussions with other leading networks across media to represent them.”