Sony bags TOIFA telecast rights

The Times of India Film Awards 2016 will be aired exclusively on Sony TV at 8 PM on April 17

BestMediaInfo Bureau | Mumbai | March 11, 2016

Sony Entertainment Television (SET) is the official telecast partner for The Times of India Film Awards 2016 (TOIFA 2016) for India. This year TOIFA promises to be larger than life with A-listers from the Bollywood industry attending and performing at the Dubai International Stadium on March 18. TOIFA 2016 will be aired exclusively on Sony TV at 8 PM on April 17.

Danish Khan

Danish Khan, EVP and Business Head, Sony Entertainment Television, said, “We are pleased to be associated with the prestigious TOIFA. Over the years, TOIFA has become one of the most popular award nights for the film fraternity celebrated outside India that helps in globalizing Bollywood. Indian films as well as television, over the last few years, have created a robust international market and Middle East is a big market for Indian entertainment. SET is delighted to be part of this celebration in Dubai on March 18, 2016. The telecast of this show in India, will be on April 17, 2016, at 8 PM, exclusively on Sony Entertainment Television”

Sony Entertainment Television brings to Indian viewers entertainment shows ranging from comedy to thrillers and movies. It has a programming targeted towards family audiences and should bring broad exposures for TOIFA 2016, given its reach across urban and Tier II and Tier III markets in India.

Info@BestMediaInfo.com

Info@BestMediaInfo.com