The show is about the struggle, inspiration and determination of young, independent working women in urban India
BestMediaInfo Bureau | Mumbai | February 11, 2016
MTV has decided to dedicate 2016 to celebrating the power of being a woman by shattering long-standing stereotypes and questioning taboos surrounding women in India today. The channel kick-starts this celebration with the new show ‘MTV Girls On Top’. The show goes on air from March 7 and will be on air from Monday to Friday at 6:30 PM.
The show sets out to redefine what it means to be an ‘Adarsh Ladki’ by showcasing the young Indian girl in her various avatars – from a havoc wrecking goddess to hardworking superwoman; from a devilish diva to manic pixie dream girl; from a bookish romantic to a tattooed hell-raising disc jockey.
‘MTV Girls on Top’ is about three Indian girls trying to survive in Mumbai and their job issues, love issues and domestic issues. They share an apartment in Mumbai. The show, a dramedy, will analyze the travails of being an independent young woman in urban India from the perspective of friendship, relationships, career aspirations and even whims and fancies. The three young women, TV producer Isha (played by Saloni Chopra), tabloid journalist Gia (played by Barkha Singh), and DJ Revati (played by Ayesha Adlakha) explore life in a ruthless city like Mumbai and grow stronger as they fence with hurdles.
Ferzad Palia, EVP, Viacom18 and Business Head, Youth & English Entertainment, said, “With MTV Girls On Top, we are all set to take a close look at the lives of three young women trying to make it on their own in Mumbai. The show will focus on their struggles around work, love and life, but at the same time, will also offer viewers an insight into the changing face of Indian women.”
Palia went on to say, “They’re here to claim what’s theirs – the right to choose a career and a partner, the freedom to express themselves through their work and their style, and the independence to live life on their own terms. It’s a show that will resonate with all those young women who have ever dreamed of a life outside the confines of societal norms by breaking stereotypes and questioning taboos. I’m sure our young viewers will fall in love with our three protagonists from MTV Girls On Top because somewhere they’ll find their own story within theirs.”