The company is sponsoring the tournament for the third time. T-20 Asia Cup 2016 to be held in Bangladesh from February 24 to March 6
BestMediaInfo Bureau | Delhi | February 19, 2016
Micromax Informatics Limited, the tenth largest handset player in the world, has bagged the title sponsorship rights for T- 20 Asia Cup 2016, which will be held in Bangladesh from February 24 to March 6. The company has entered into an agreement with Twenty First Century Media Pvt. Ltd. and the event will now be titled Micromax T-20 Asia Cup 2016.
The Asia Cup is among the world's premier cricketing events, featuring the top four cricket teams of the continent, India, Pakistan, Sri Lanka and Bangladesh. One of the most exciting and awaited cricket events of the year, Micromax T- 20 Asia Cup 2016 will be hosted by Bangladesh this year. Star India is the official media rights holder for the Asia Cup tournaments. The tournament will also be a fitting precursor to the World T-20, which will be held in March in India.
Commenting on the association, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Sport has always been one of the key pillars for the brand Micromax and the fact that cricket is a culture that connects youth beyond boundaries makes it even special. Cricket is a sport that unites millions of people across the world and truly represents the passion of today’s youth.”
“This is the first time that Asia Cup will be played in a T-20 format,” he went on to say, “and we are sure that the upcoming Asia Cup series will bring more edge-of-the-seat entertainment to cricket fanatics from across the globe. Micromax is proud to be a part of Asia Cup 2016 which is one of the most coveted cricket tournaments. This sponsorship reiterates our commitment towards building a brand that echoes the pulse of the youth.”
Announcing the sponsorship Lokesh Sharma, Managing Director, Twenty First Century Media Pvt. Ltd. said, “Micromax is a vibrant brand, close to the heart of youth; one which is a good match to the dynamic and vibrant nature of this event. As we come together to present an action packed cricket series of the year, we expect this event to be bigger and grander than ever.”
Commenting on Micromax becoming title sponsor of the event ACC President Thilanga Sumathipala said, “ACC is delighted to have Micromax as Title Sponsor of the event and we look forward to working together to deliver a successful event.” The television coverage of the entire series is being produced and broadcasted by the sports channel, Star Sports.