The marathon show will be on air from 5 PM onwards on March 12 and March 13
Mumbai | February 18, 2016
The world television premiere of the brand new season of ‘House Of Cards’ will air on Zee Café on March 12 and March 13 from 5 PM onwards. Zee Café has been home to the critically-acclaimed and multiple award-winning series since its very first season.
Having introduced India to Frank Underwood (Kevin Spacey), the iconic and enigmatic protagonist of ‘House Of Cards’, Zee Café has ensured that fans of the show enjoy it to the fullest. Last year, the complete third season of ‘Houses Of Cards premiered over one weekend on Zee Café, which marked the beginning of a new trend. Marathon viewing of television shows became widely popular and the trend got quickly picked up by other channels.
“Bringing our viewers the best in English entertainment is especially true with a high-impact show such as ‘House Of Cards’,” said Ali Zaidi, Business Head, Zee English Cluster. “That is why we consider it particularly important to give the audience a chance to watch the entire fourth season just one week after its international release, while the world is abuzz with talk of ‘House Of Cards’. Moreover, the audience’s desire for marathon viewing has grown significantly lately. Hence, we encourage fans of the show to #StayImpatient and experience it all together on Zee Café.”
Stakes are higher than ever this season, as President Frank Underwood has to prove that he can actually win a presidential election and retain his position in the White House. Season 3 of the show having ended with First Lady Claire Underwood (Robin Wright) walking out on the President right at the beginning of his election campaign. Season 4 is set to pick up from a shocking cliffhanger. While the President decides his next order of business, viewers will be tempted to wait impatiently for his vicious fight to stay at the top.
Zee Café caters for English speaking audiences and encompasses an exhaustive library of top US shows like ‘The Big Bang Theory’, ‘Grey’s Anatomy’, ‘Scandal’, ‘Two and A Half Men’, ‘House of Cards’, ‘Vampire Diaries’ and ‘Pretty Little Liars’. It has associations with powerful international studios such as Fremantle, Disney, WB, CBS and Sony and is available across all major direct-to-home (DTH) and Cable networks in India.
Titiksha Deb Burman
Zee Entertainment Enterprises