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Siyaram's Cadini appoints Utopian Media as digital agency

With its foray in India as part of Siyaram's Global Ventures, Cadini has evolved as one of the most sought-after brands from Italy with its presence across 40 exclusive franchising stores worldwide

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Siyaram's Cadini appoints Utopian Media as digital agency

Siyaram's Cadini appoints Utopian Media as digital agency

With its foray in India as part of Siyaram's Global Ventures, Cadini has evolved as one of the most sought-after brands from Italy with its presence across 40 exclusive franchising stores worldwide

BestMediaInfo Bureau | Mumbai | December 9, 2016

Cadini-appoints-Utopian-Media

Utopian Media, a social media agency, will manage the digital and social media mandate of the premium fabric brand Cadini. The agency won the account following a multi-agency pitch. It will handle the brand's digital, creative and media duties and manage its social media presence.

Incepted in 1970 in Italy, Cadini is Siyaram's global venture. Since then, Cadini has sustained a great passion for style, quality and research and has evolved as one of the most sought-after brands from Italy with its presence across 40 exclusive franchising stores worldwide.

Commenting on the development, N Gangadhar, Vice-President, Siyaram Silk Mills Ltd, said, "We are delighted to partner with Utopian Media for the promotion of our premium Italian brand Cadini across all the digital platforms. We believe Utopian Media will bring their strategic vision and creative clarity to further drive traction and business growth for the brand.”

With its foray in India as part of Siyaram's Global Ventures, Cadini is trying to touch upon the expectations of the discerning Indian, who is closely identical to an Italian in terms of giving importance to their respective heritage, values and beliefs.

Preksha Seth Preksha Seth

Preksha Seth, Business Head, Utopian Media, said, “We are delighted to work with one of India's iconic brands, Siyaram. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are thrilled to board on this journey with Cadini.”

For the record, Utopian Media has acquired around 50 clients, including national level clients like Rich Graviss, RBL Bank, F&B Asia, Siyaram's Silk Mills Pvt. Ltd, Mars Hospitality, etc.

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