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Radio City strengthens footprint, launches four stations in Rajasthan

After a heart-warming response from Jaipur, the radio broadcaster expands its network to Ajmer, Udaipur, Kota and Bikaner

BestMediaInfo Bureau | Mumbai | December 13, 2016

Radio-City-launches-four-stations-in-RajasthanRadio City, one of the oldest private FM radio broadcasters, has strengthened its presence in Rajasthan by launching four stations, one each in Ajmer, Udaipur, Kota and Bikaner. Close on the heels of the power-packed launch of its sixth station in UP; Radio City now expands its reach to five stations in Rajasthan. Fortifying its footprint, Radio City launched Radio City Ajmer 104.8 FM on December 10, 2016 and announced the launch of Radio City 91.9 FM in Udaipur and Radio City 91.1 FM in Kota followed by an upcoming station in Bikaner.

Radio City promises to provide to its listeners an experience like never before with maximum music from melodious romantic music to harmonious wistful retro music, from the foot thumping new age peppy songs to heart rendering ghazals.

Abraham Thomas Abraham Thomas

Abraham Thomas, CEO, Music Broadcast, said, “With the launch of our four new stations in the key markets of Rajasthan, we are excited to become a strong radio network, covering five cities in the state now. After a heart-warming response in Jaipur, we are all set to entertain our listeners in Ajmer, Udaipur, Kota and Bikaner. We want to give our listeners the best of localised content and entertainment in sync with our ideology Rag Rag mein Daude City.”

The station launch in Udaipur not only saw a grand and a royal procession from the Radio City office to the Maharaja palace to seek his blessings, but also witnessed Bollywood heartthrob Hrithik Roshan in his impeccable style introduce Love Guru, Babbar Sher and Kal Bhi Aaj Bhi on air.

Roshan congratulated the network for the launch of four stations in Rajasthan. He said, “I believe Radio City’s attempt to provide maximum music in the state will win many hearts as it has across the nation. I am sure that the listeners too will groove to the melodies on air as much as I did.”

Music Broadcast currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase of expansion recently launched Kanpur station and will launch in Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur and Madurai soon. Radio City also operates a web radio on which has 40 stations.

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