The news network aims to exploreÂ and understand the stake of South AsianÂ region in world affairs by pushing the boundaries of innovation on digital, mobile andÂ television platforms
BestMediaInfo Bureau | Delhi | December 9, 2016
âWION â World is One Newsâ announced its formal launch on December 8 with the roll-out of a 360-degree marketing campaign titled âWION â Be One With the Worldâ. The multi-city campaign will take off across various platforms, including television, print, radio, OOH, DTH and digital. Leveraging the network strength, WION will further amplify its launch through a roadblock on more than 40 channels of ZEEL and ZMCL on December 9. Phase I of the marketing campaign will focus on the Indian market, and it will gradually extend to other markets across the world in Phase II.
WION is an English news channel that brings news from around theÂ world but with aÂ South Asian view. The goal of the channel is to engage and empower viewers through balanced and extraordinary storytelling.Â The channel aims to exploreÂ and understand the stake of South AsianÂ region in world affairs by pushing the boundaries of innovation on digital, mobile andÂ television platforms.
Rajiv Singh, Executive Director & COO, Zee Media Corporation Limited (ZMCL) said, âA revolutionary product from the Zee Media stable, WION represents a sophisticated transition from the usual 'Breaking News' phenomenon. WION brings exclusive and insightful content that often escapes popular media. Targeting upscale viewers in India as well as the Indian diaspora, our endeavour is to showcase content that truly represents the spirit of South Asia with focus on India. Embracing our philosophy of âVasudhaiva Kutumbakam â The World is My Familyâ, through WION we believe that news will be the common thread that binds us all together.â
The editorial team consists of experienced journalists, researchers and analysts with global exposure. With bureaus in 37 global locations, WION has international reach and multi-cultural staff adding local perspective to every global news story. WION has its presence in regions like UK, USA, China, Russia and Africa.
Sharing more details on the channel, Rohit Gandhi, Editor-in-Chief, WION, said, âIn an increasingly divided and violent world, the content at WION is carefully curated keeping in mind the sensitivities of all regional identities. While the news genre already has different filters â American, British and Middle-East, there is no South Asian lens that helps the world understand the South Asian perspective on world affairs; WION aims to bridge this gap. WION targets a generation that is global, social, value-oriented, visual and technologically savvy. We tell stories relevant to a wider global audience and to the millennial generation that consumes news on the go.Â The news at WIONÂ is easy to consume without sacrificing in-depth analysis of issues.â
Gandhi further added, âWhile neutrality is journalismâs prime directive, and nothing comes between that, our TV and web platforms do have separate places set aside to foster positivity and inspiration culled from real life. WION Edge and Konversation are online series for sharing positiveÂ stories of people from India and around the world. On TV, whether itâs the on-location reporter, our anchors or guests, the conversation is always calm and orderly, with everyone given a chance to speak.â
WION claims to offer an experience that is beyond newsÂ with a variety of content appealing to both younger and mature audience. The channel will also general entertainment content covering genres like lifestyle, human stories, animals, food, environment and fashion among others. The channel has interactive contentÂ to encourage participation from the viewer's end.Â A big focus of the platform is on user-generated content through its âCitizen-Journalism App.â
The channel is available across all DTH providers like Dish TV (#605), Tata Sky (#628), Airtel (#386), Videocon d2h (#367), Reliance BIG TV (#459) and all other leading cable networks.
|Name of the Show||Description||Anchors||Timeslot|
|Democracy & Dictatorship||Strategy and political show||Rohit Gandhi, Editor-in-Chief||Every Saturday at 9 PM|
|Tech it Out||Technology & Lifestyle show||Sahil Maniktala and Sejal Pandey||Every Friday at 10 PM|
|Unscripted||Entertainment show||Francesca Mascarenhas and Aaron Ian Lyngdoh||Every Friday at 9 PM|
|Gravitas||Prime time News Bulletin||News bulletins with invited guests||Weekdays at 9 PM|
|WION Wallet||Business show||Chaiti Narula||Weekdays at 9.30 AM & 5.30 PM|
|WION Breakfast||Morning Bulletin show||Charu Sharma and Satyashree Gandham||Weekdays at 8 AM|
|WION Sports||Sports show||Ayesha Sindhu||Weekdays at 7.30 PM|