Medulla wins three Gold awards at Clio Health Awards 2016

Bydesigner – IMC too won a Gold. Medulla also bagged two Silver, two Bronze along with one shortlist. McCann Health won a bronze and had two shortlists

BestMediaInfo Bureau | Mumbai | December 6, 2016

Clio Health Awards announced the 2016 winners yesterday. India won nine awards and had three shortlists. Medulla Communications led the Indian charge winning three Gold, two Silver and two Bronze metals. It also had one shortlist.

The agency won two Gold awards for Zentel's 'Slums (housing colonies) for worms' campaign while it won the third Gold for Indian Association of Palliative Care's (IAPC) 'Last Words' campaign. The Last Words campaign also won two Silver and a Bronze. Zentel's campaign won a Bronze and shortlist.

Bydesigner – IMC won a Gold for Harmony's 'Wearable device for autistic children' campaign.

McCann Health, New Delhi, won a Bronze for United Diabetes Forum's (UDF) 'The blue dot' campaign. The agency also had two shortlists for Omron Automation's 'Pay with your voice' campaign.

Amit Akali

Speaking about their wins, Amit Akali, Chief Creative Officer, Medulla Communications, and Founder, What's Your Problem, commented, “Seven metals and one shortlist at a creative award like Clio is a big validation of creative reputation for any agency, not just one focussed on healthcare. A gold at any award show is difficult to get and winning three Clio Golds is all the more special. What makes it greater is that we sent in just nine entries. We're a small agency and what helps us is our focus. Even in terms of award shows we're entering, we had taken a call not to enter in the healthcare focussed awards like Rx and Global, where we compete only against healthcare agencies. Instead, we enter shows which every agency would vie to get into like Cannes, Clio and One Show and hopefully win big at those.”

Praful Akali

Praful Akali, Founder and MD, Medulla Communications, added, “Winning so big at shows with mainline and creative reputation like Cannes and Clio doesn't just have a direct correlation with our creative credentials but also directly reflects in attracting business and talent across the board. Medulla today is an amalgamation of the best talent from healthcare, mainline and marketing with some great planners, art directors, copywriters, and so on, on board.”

The Indian winners' list:

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