The ad film features Shah Rukh Khan and is conceptualised by FCB Ulka. It shows how using Nerolac Impressions will brighten one’s home and life
BestMediaInfo Bureau | Mumbai | December 1, 2016
Kansai Nerolac Paints has released a new campaign for the Impressions range of its high definition paints starring brand ambassador Shah Rukh Khan. The campaign conceptualised by FCB Ulka highlights the common practice of inviting people home to win them over.
Anuj Jain, Director, Decorative Division, Kansai Nerolac Paints, said, “Our homes are the backdrop for celebrations and the true reflection of our character. We culturally gravitate towards inviting people we want to please or build lasting relationships with, to our homes. A key factor that influences this decision is the appearance of our homes. An impressive home multiplies our confidence manifold. This is where Nerolac’s Impressions range of high definition paints for home interiors works its magic.”
He further said, “Nerolac Impressions has been winning hearts with the beautiful high definition finish and unmatched brightness, thanks to a special technology that incorporates micro embedded brightness boosters in the paint. This ensures a lasting premium finish giving homeowners the confidence, that no matter what the situation their home stands resolutely behind them, looking lovely as ever. The ‘Ghar bulaake toh dekho’ campaign reiterates this assurance that using Nerolac Impressions will brighten your home and life, giving you the confidence to take on difficult situations with ease.”
Shah Rukh Khan, brand ambassador Kansai Nerolac Paints, said, “Endorsing Nerolac’s Healthy Home Paints range has been a pleasure. From leading the paint industry in adopting Low VOC and no lead added paints, to introducing cutting edge technology for better performance and an unmatched finish, Nerolac continues to understand and respond to evolving consumer needs. The Nerolac Impressions range of paints with its high definition finish satisfies a consumer’s deep rooted desire for a home that sets itself apart and is widely appreciated. The TVC was fun to work on and conveys simply how using this product can help you overcome tricky situations with elan.”
Surjo Dutt, National Creative Director, FCB Ulka, elaborated on the insight, "I looked at the new campaign as an opportunity to open doors and extend a warm welcome to the world to come and experience the magic of Nerolac Impressions HD paints; hence the thought ‘Ghar bula ke to dekho’. What better way to reach out to the audience than narrate a story that they can relate to? So there! We have the incident of a car scratch, and I am sure most of us have felt the agony of that at some point or the other. This is where HD paints work its charm to turn an adverse situation around and change impressions for the better. SRK of course leverages our objective and adds to the effectiveness of the TVC."
The ad film opens with Shah Rukh Khan and his wife, standing in front of their neighbour’s car frowning at the scratch they have made on it. Shah Rukh leaves an apology note under the wiper of the car mentioning his apartment number. SRK’s wife objects, confused about why he is doing so. He confidently replies ‘Ghar bulake toh dekho’ (Let us invite them over and see.)
The irate neighbours, whose car had been damaged, barge into Shah Rukh’s home demanding an explanation, but are dumbstruck by the beauty of the walls of Shah Rukh’s home painted with Kansai Nerolac’s Impressions range. The neighbours can’t help but admire the gorgeous interiors of the house. The colours stand out radiantly with every shade in high definition. As the neighbours walk around admiring the beautiful walls, Shah Rukh offers to pay for the damages to their car. However, the neighbours are so overwhelmed by the beauty of the walls that they cut short Shah Rukh mid-sentence, refusing to take money for the repairs adding that the apology was more than enough. The ad ends with the two couples engaged in light-hearted conversation as Shah Rukh smiles indulgently at his wife reiterating, ‘Kaha tha na, unhe ghar bulaake toh dekho’.
Client: Kansai Nerolac Paints Ltd
Duration of Films: 35 sec
Creative Agency: FCB Ulka
Ad Director: Razneesh Ghai (Razy)
Chief Creative Officer: Swati Bhattacharya
Creative Team: Surjo Dutt, Donovan D’souza, Priyanka Surve, Romit Nair, Rajdatta Ranade
Account Management: Kulvinder Ahluwalia, Sharon Picardo, Sayantani Ghosh
Account Planning: Saad Khan, Samhita Mishra, Shireen Bhat, Anushka Singh
Films Team: Alpa Jobalia, Stanley Christian