Jaideep Singh, the newly appointed Chairman of Ignition’s APAC and Middle East Board, will guide the company’s launch in India and the APAC region
BestMediaInfo Bureau | Mumbai | December 21, 2016
Ignition Creative, a global integrated marketing agency headquartered in Los Angeles, has announced the development of its Asia Pacific operations. The company is launching for the first time in India and the expansion is led by the newly appointed Chairman of Ignition’s APAC and Middle East Board, Jaideep Singh. Singh will develop, launch and guide Ignition’s expansion to the APAC and Middle Eastern markets. It will open its first office in Mumbai, followed by branches in Delhi and Bangalore.
In addition to bringing a new realm to creative integrated marketing campaigns for brands in India, Ignition intends to partner with leading Indian film production houses leveraging its recognised experience in creating some of Hollywood’s best integrated film campaigns.
“We have experienced rapid growth, thanks to Ignition’s proprietary creative process, Ignite360, which led us to become recognised globally for our ability to help clients unleash new revenue streams while also meeting their marketing needs. As we’ve gained organic momentum, we have seized the opportunity to expand our international footprint, bringing the agency’s diverse talent-pool and full-service offering to more markets,” said, Martin Kistler, Founder, CEO and Chief Creative Officer, Ignition Creative.
“We feel fortunate to have found a perfect partner in Jaideep Singh whose relevant experience of India and solid understanding of global media industries will help us grow our international operations. His extensive knowledge of international partnerships and expertise in cultural and social trends make him an invaluable addition to Ignition’s leadership team,” added Kistler.
Earlier this year, Singh was appointed Managing Director of creative technology innovation group, Volocity Media, to launch its India and APAC operations. He continues to spearhead Volocity’s expansion plans alongside his new role at Ignition. Singh holds to his credit 20 years of diverse experience across marketing, media and entertainment. For the last 15 years, he has worked with notable companies, including JK Tyres, Confederation of Indian Industries and Radio Mirchi. His last stint was a stellar 10-year position at Viacom India, where he was the Senior Vice-President and Business Head of Integrated Network Solutions.
“There is high demand from businesses in the Middle East, India and across Asia to work with an agency that combines data-driven strategy, purposeful creative and cutting-edge technologies to deliver measurable campaign results. Ignition offers a unique, integrated package of services plus award-winning experience marketing global brands and Hollywood blockbusters. So it’s a thrilling venture applying its success to explore new markets and push new creative boundaries,” said, Jaideep Singh, Chairman, Ignition, APAC, Middle East.
Ignition is a one-of-a-kind, full service marketing agency founded in the year 2003. It creates culturally relevant entertainment, offering that includes strategy, print, audio-visual, digital, social, motion design, music, post-production, sound, computer generated (CG) visual effects and physical production.
Their clients include 20th Century Fox, Sony Pictures, TNT, Universal Pictures, Warner Bros., Amazon, A&E, AT&T | U-verse, Cirque du Soleil, HBO, Paramount Pictures, Netflix, Nike, Mattel, Yahoo and many more. To date, Ignition has delivered many award-winning campaigns for film studios, TV networks and blue chip brands.