The user journey on the app is now a simple three-step process. The Android update is out and the iOS version will be made available soon
BestMediaInfo Bureau | Mumbai | December 9, 2016
BookMyShow, India’s leading online entertainment ticketing brand, has rolled out the newly designed and improved version v5.0.7 of its Android app.
The app is now highly interactive, smart and intuitive and packed with never-before features to take user experience to an all-new level. A user’s transaction journey on BookMyShow is simplified and centred on just three steps -- Discover, Decide and Book.
Users can easily navigate and discover what they want -- from cinema to preferred language.
In addition to the default English language option, users will also be able to discover entertainment options on BookMyShow in Tamil, Telugu, Hindi and Kannada.
Aids decision making:
Features such as mini maps have been introduced for movies as well as events to give the user a birds’ eye view of the full layout of the premises.
BookMyShow has introduced a ‘Just For You’ section which uses data from the users browsing history.
The number of booking steps has been reduced, giving users a faster checkout.
For movie buffs, it continues to get better as going to a movie will never be the same again. BookMyShow’s MyWallet will now let users do so much more. Why wait outside the movie theatre for your friend? Use the new Split Tickets feature to instantly share tickets with the entire movie going group. Let the amazing Split Cost feature do the math and split the cost between all the movie goers. They can pay for their share instantly using My Wallet.
A new food and beverage section is part of the navigation as users can book meals along with tickets.
The app’s new design has been led by Anish Tripathi, VP, Product Design, BookMyShow. Sharing his thoughts, he said, “BookMyShow is obsessed with getting better and adding new features that are relevant to our users. When we decided to make so many new additions, we were cognizant of the booking process getting complicated or the app looking too heavy and cluttered. This is why we decided to completely rebuild the app from the start, give it a total facelift while making sure that it is designed to gradually influence interaction behaviour on our platform.”
Tripathi added, “The new app is fully loaded with never-before features. A lot of these are a direct result of user feedback that we have received over a period of time. We have added more native advertising space in the app which is far more impactful yet non-intrusive. At the back end, the app architecture has been kept flexible to enable us to keep adding more features to it in the future,” added Anish.
When asked about the marketing efforts, a BookMyShow spokesman said they will look into it after the iOS rollout, which will happen soon.
The spokesperson said a substantial amount of investment had gone in building this app. The company has been working on the new features for close to a year and has taken suggestions from what they call a secret society, a group of frequent users of the app.
The new app has been rolled out to BookMyShow’s Android user base and will be made available to iOS users soon.