The 360 degree agency has won the mandate of the Sagarmala Project, a Central Government project to promote port-led development in India
BestMediaInfo Bureau | Mumbai| November 29, 2016
Span Communications, a 19-year-old 360 degree agency based in New Delhi, has acquired the advertising mandate of the Sagarmala Project. It is a Narendra Modi Government project aimed at promoting port-led development in the country by harnessing Indiaâs 7,500 km long coastline, 14,500 km of potentially navigable waterways and strategic location on key international maritime trade routes. The governmentâs ambitious Sagarmala Project expects an investment of Rs12 lakh crore in the coming years.
Commenting on the win, Naresh Khetrapal, Founder and CEO, Span Communications, said, âItâs a proud moment for Span Communications to be associated with the Ministry of Shipping, Government of India and I believe that Sagarmala can change the fortune of the nation for years to come and as an agency, we feel proud to become the creative and marketing backbone of this incredible opportunity.â
As part of its plan, Span Communications has mapped an ambitious promotional plan to highlight the various facets, sub-projects, forecasts and achievements of this mega undertaking. This would involve 360 degree media verticals including television, radio, digital, print and outdoor.