Publicis India wins creative mandate for Shop CJ

The agency won the account following a multi-agency pitch and help Shop CJ to spearhead the next phase of growth for the brand

BestMediaInfo Bureau | Delhi | November 16, 2016

Television Shopping Network Shop CJ has appointed Publicis as the advertising agency following a multi-agency pitch. Publicis India will work on the strategy and creative deliverables of Shop CJ, spearheading the next phase of growth for the brand.

According to a statement released by Shop CJ, the teleshopping market in India is touted to catapult at a Compound Annual Growth Rate (CAGR) of 17.20% during 2016-2021, Shop CJ is on a growth trajectory of its own with 24*7 home shopping channel in the name of 'Shop CJ' and its other platforms in the name of Shop CJ Tamil & Shop CJ Telugu. It is focusing on extending its regional network along with a vision to dominate and break stereotypes in the teleshopping industry.

Paritosh Srivastava

Paritosh Srivastava, COO, Publicis Ambience, said, “CJ is a huge conglomerate in Korea. We are privileged to partner them in India. They are already on a terrific growth trajectory. Our task is to help them hit escape velocity even faster. We are offering them an integrated solution across mainline, digital and PR leveraging the Publicis Power of One to deliver their India ambitions.”

The company, being one of the pioneers in the home shopping industry with an expertise that spans across 10 countries and a revenue of more than $5 billion worldwide is now focusing on strengthening the brand and increasing regional penetration with a complete overhaul of its business and communication strategy.

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