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Ogilvy’s Manasi Kadne joins Publicis Capital as ECD

Kadne will lead the creative charge at the agency’s Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar

BestMediaInfo Bureau | Delhi | November 10, 2016

Manasi Kadne Manasi Kadne

Publicis Capital has announced the appointment of Manasi Kadne as Executive Creative Director. Kadne moves from Ogilvy & Mather Mumbai. At Publicis Capital she will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia.

Nakul Chopra Nakul Chopra

Commenting on the appointment, Nakul Chopra, CEO, Publicis South Asia, said, “We have been very fortunate in our ability to always attract the best talent. This time is no different. In Manasi we have found a more than a capable leader to take over the creative reigns at Publicis Capital Mumbai. I’m confident she will add significantly to our firepower and add value to our client’s brands, especially Garnier for L’Oreal India.”

Bobby Pawar Bobby Pawar

Pawar added, “It’s no secret that great work comes from great people who thrive in a great culture. We’ve been on a mission to make that happen. And it shows in our output. Manasi can help us up our game. She is not only a good creative, she is a good leader. But what I like most about her is that her creativity isn’t limited to the office, it bleeds into her life. Her interests will only aid us in making new kinds of stuff for our brands.”

On her appointment, Kadne said, “It's a great opportunity for me to work with Publicis, the agency that pioneered beauty and luxury brand advertising. I have always loved working on beauty and working on Garnier will only bring out the best in me. I am sure it's going to be a fun ride working with Bobby and the team, creating great work and building brands.”

Kadne comes with 15 years’ experience in advertising, with successful stints with Ogilvy & Mather, McCann Erickson, Leo Burnett, Mudra and SSC&B Lintas. While she has had multi-category exposure, her penchant for beauty and luxury has seen her partnering marquee brands such as L’Oreal Paris, Maybelline New York, Lakme, Ponds, Rejoice, Kiah Diamonds and Bombay Dyeing.

Other key brands she has worked on are Google, McDonald’s, UDV, Tata Sky, Axis Bank, Godrej, Mattel Toys, National Geographic, UTI Bank, Tata Indicom, Sahara TV and Cox & Kings.

Her work has received accolades at the Cannes Lions, One Show, New York Fest, Communication Arts and has also made its way into the Lurzers’ Archive.

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