Mirum India bags digital duties for ATE

The agency will overhaul the web presence of A.T.E. and manage all its social media-related actives. It will also act as the media planning and buying agency for the group

BestMediaInfo Bureau | Mumbai | November 9, 2016

A.T.E. Private Limited, the 75-year-old engineering group, has appointed Mirum India as its digital agency. As part of the mandate, Mirum India will be overhauling the web presence of A.T.E. and managing all their social media-related actives. Mirum India will also act as the media planning and buying agency for the group.

Mirum India, part of the larger Mirum Global Agency which operates in 20 countries, is a digital agency that offers 360 degree solutions in digital and social media for over 50 brands. Mirum belongs to the J. Walter Thompson Company & WPP Network.

Anuj Bhagwati

Commenting on why they chose the agency, Anuj Bhagwati, MD, A.T.E. Group, said, “There was something about Mirum India that set them apart from the other agencies that pitched. The cohesiveness, the ideas, the vibrant energy they brought to the table was exciting. It was incredible to see them at work. I'm really excited to work together as a team and meet our goals.”

Hareesh Tibrewala

Hareesh Tibrewala, Joint CEO, Mirum India, said, “It's a great feeling to be associated with a company like A.T.E. Group that has a rich heritage. Digital has been looked at as a B2C domain so far, but the times are changing. We are now able to create tangible benefits for our B2B clients right from generating leads to closing the sales cycle.”

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