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'Get Fast, Get Forward' with Lenovo's Z2 Plus

Conceptualised by Band Interprise, Singapore, the ad showcases the smartphone as a fast, multi-tasking, power-packed device with a massive processor

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'Get Fast, Get Forward' with Lenovo's Z2 Plus

'Get Fast, Get Forward' with Lenovo's Z2 Plus

Conceptualised by Band Interprise, Singapore, the ad showcases the smartphone as a fast, multi-tasking, power-packed device with a massive processor

BestMediaInfo Bureau | Mumbai | November 2, 2016

Lenovo-Z2-Plus Click on the Image to watch the TVC.

Today, everything is about speed. In this fast-paced world comes Lenovo Z2 Plus with its brand new TVC titled 'Get Fast, Get Forward'. The ad film, conceptualised by Band Interprise, Singapore, highlights the features in the smartphone that promises to keep Gen Y at speed and match their pace.

The film begins with the protagonist unboxing an Amazon package revealing his new Lenovo Z2 plus smartphone. Then unfolds the story of his quest to find the perfect date who can match his sense of style, fitness and passion for gaming. The ad is a slick, fast-paced peak into his life and depicts how his Lenovo Z2 Plus smartphone with its powerful processor helps him switch from one situation and application to another seamlessly, all by a quick swipe.

The core idea behind the film is to communicate the quick, zippy world of the protagonist where he goes from one date to another all with the help of the superfast Lenovo Z2 Plus smartphone.

Rachna Lather Rachna Lather

Rachna Lather, Marketing Head, Lenovo MBG-India, said, “We understand our consumers and their behaviour in this fast-moving world, where they want to do more in a jiffy and everything all at once. In the TV ad, we integrated this with the phone's functionalities, showing how Lenovo Z2 Plus is the perfect device to help them live this crazy fast life, while exploring their passions and interests. The pace of the film brings alive the speed at which the smartphone can multi-task and deliver great experiences.”

Lenovo Z2 Plus is available exclusively on amazon.in.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2016/11/Lenovo-Z2-Plus.jpg

Credits:

Client: Lenovo

Agency: Band Interprise, Singapore

Creative Director: Ian Bickerton

Creative Director: Joe Fraine

Senior Art Director: Nicholas Lim

Account Director:  Samantha Ho

Senior Account Executive: Elizabeth Tee

Creative Services Manager: Agnes Soon

Production House: Storytellers

Director: Arun Gopalan

Producer: Zina Khan

Production Services: Family Film

Director of Photography: Simon Drescher

Editor: Andrei

Grading Artist: Naveen

Music: Subhajit Mukherjee

Online Editor: Kevin Mathew

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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