Eggfirst bags creative duties for 'Valentine'

The Mumbai-based agency won the mandate in a multi-agency pitch and will take care of the lounge wear and lingerie brand's creative and digital mandate

BestMediaInfo Bureau | Mumbai | November 3, 2016

Eggfirst, a Mumbai-based creative agency, has recently bagged the creative mandate of the lounge wear and lingerie brand Valentine.  Following a multi-agency pitch, Eggfirst won the mandate. Along with the creative duties, the agency will also take care of the online strategy and management of the brand.

Harshad Thakkar

Harshad Thakkar, Chairman and Managing Director, Ashapura Intimates Fashion, said, “We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative most strategic and fresh. I think they were the only agency which understood a brand owner's concerns.”

Ravikant Banka

Ravikant Banka, CMD, Eggfirst, said, "We are really happy to bag the creative duties after the extensive multi-agency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

Ashapura Intimates Fashion designs, markets and distributes fashion clothing products under the brand name 'Valentine', which caters to the fashion needs of women, men and kids across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear.

The brand has a national level retail presence as well as 25 exclusive brand outlets currently and plans to open 100 new brand outlets in the next two to three years.

Info@BestMediaInfo.com

Info@BestMediaInfo.com