Discovery Networks appoints Sameer Rao as Vice-President, Real World Products, South Asia

Rao has been brought to forge a new direction for Discovery with the millennial audience across various platforms

BestMediaInfo Bureau | Mumbai | November 23, 2016

Sameer Rao

In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has appointed Sameer Rao as Vice-President, Real World Products, South Asia. Rao will lead content curation, audience development, creative and original content for Discovery's Real World product suite, which includes Discovery Channel, Animal Planet, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery HD World and Animal Planet HD World.

In his new role, Rao will lead the development of the Real World vertical and is expected to expand the networks' existing category leadership. Based in Mumbai, he will report to Karan Bajaj, SVP and GM, South Asia, Discovery Networks Asia-Pacific.

Karan Bajaj

Bajaj said, “I am delighted to have Sameer join our team to transform our Real World product suite with visceral content, compelling local franchises and digital offerings that resonate with the millennial audience. Sameer's depth of experience and network will be a catalyst in developing an omni-platform content strategy appealing to the masses.”

Rao brings with him over two decades of experience in movie, broadcast and consulting industries. He was most recently with UTV's Studio Division as Creative Director with responsibility for the conceptualisation, development and production of Hindi feature films. Prior to that, he was the Business Head and Creative Associate of acclaimed writer-director- producer Vidhu Vinod Chopra and has worked on iconic movies such as 3 idiots and P.K. Earlier in his career, he spent six years with Star India in various capacities, including as GM and EVP for the channel Star Gold.

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