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Dentsu Webchutney wins D’Décors’ digital mandate

The agency will handle social and digital media duties along with media planning and buying. The account was won in a multi-agency pitch and will be handled from its Mumbai office

BestMediaInfo Bureau | Mumbai | November 25, 2016


Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across social and digital media. This will include media planning and buying. The account will be handled from Dentsu Webchutney’s Mumbai office.

Dentsu Webchutney won the account following a multi-agency pitch after defeating four other agencies that participated in the pitch. D’Décor is the producer of curtain and upholstery fabrics and furniture makers.

D’Décor exports soft furnishings to 65 countries. Its customers include brands such as Kravet Inc, Jab, Romo, Designers Guild and Casamance to name a few.

In July this year, D’Décor invested Rs25 crore to launch the D’Assist platform as a part of the digital integration of its business and retail operations, and expects to increase its market share by 10 per cent in the next five years, a senior company executive said. In the light of this, it wanted an agency that could aptly complement them in setting up an innovative digital ecosystem and a cohesive presence across platforms.

Nikita Desai, Vice-President, Strategy and New Business, D’Décor, said, “We are happy to welcome Dentsu Webchutney on board. We are at a juncture where we will write the digital chapter of our business. In this, we have taken strong and conscious steps to remodel the business to see clear ROIs from online sales. Over the next few months, you will see a dramatically expanded digital footprint. Our partner of choice for this endeavour is Dentsu Webchutney.”

Roopesh Shah, Senior Vice-President and Branch Head, Dentsu Webchutney, Mumbai, said, “When we took on the challenge to pitch for D’Décor, we went in knowing fully well that we are pitching for a business that is deeply creative in its own right and the world's largest at that. We pulled all our resources and it is thrilling that we have come out winning. The icing on the cake was the way teams on both sides connected. We found strategic fitments at multiple nodes and levels of our offerings. While this is a fantastic victory for Webchutney, we see it as an opportunity for us to work with D’Décor as One DAN (Dentsu Aegis Network) and really deliver on all those service nodes and levels.”

Shah added, "Look at the brilliant opportunity here. It is going to be challenging and heady to work with D’Décor, a brand with a steep growth trajectory that is on the verge of opening new business avenues with its digital play. For years now, we have believed and partnered with brands that live on the cusp of culture and technology and we have seen immense success together. D’Décor is clearly one of them. Today, our ‘House-Proud’ index (if there was such a thing) is shaping how we shop, curate, decorate and share our living, working and gathering spaces. This agency-client partnership is about leveraging this culture-tech cusp and delivering solution that add to incremental business growth.”

Samera Khan Samera Khan

Samera Khan, Executive Vice-President, Planning and Strategy, Dentsu Webchutney, said, “This is such a win-win situation for us. Not only did we win business with a great strategic partner in D’Décor, but we also won a brand that runs its business using the best of technology across touch points. We Indians are leapfrogging ahead of the world when it comes to technology adoption and buying behaviour, D’Décor wants to enhance that experience by using the digital medium what it's best for -- contextual engagement. We look forward to this partnership.”

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