Advertising, M&E stalwarts come together at IAA Cricket League 2016
The mid-day team was the winner while The Social Street bagged the runners-up title
November 23, 2016
The International Advertising Association (IAA) recently hosted the IAA Cricket League 2016 that brought the M&E and advertising fraternity together.
Cricket being one of the most popular sport in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and media and entertainment entities battling it out against each other to win the champion's trophy. Presented by Sony Max, the two-day event was held on November 5 and 12 at The Islam and Wilson Gymkhana at Marine Lines.
With many intense rounds of games and a nail-biting finish, the mid-day team was adjudged the winner, while The Social Street bagged the runners-up title. Neeraj Roy, President, IAA and Monica Tata, Vice-President, IAA presented the winner's trophy to the victorious 11 from the mid-day team.
Neeraj Roy
Neeraj Roy, President IAA and Managing Director and CEO, Hungama Digital Media, said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies who participated with all the zest. The game has truly been a winner and my best wishes to Mid-Day, which played exceptionally. A very special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”
Participating teams
BARC India
BTVi
Carat XI
Concept Communications Ltd
Contract India
Culture Machine
DNA
Grey Mumbai
Hansa Research Group
Havas Media
iProspect
Lodestar
Madison
Mediacom
Mid-Day
NDTV
Nett Value
Radio City
Sony Pictures
The Social Street
Viacom 18 / Colors
Vibrant Advertising
WATConsult
Yes Bank
Media contacts:
Amita Chhatriya
amita.chhatriya@hungama.com
Info@BestMediaInfo.com