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Advertising, M&E stalwarts come together at IAA Cricket League 2016

The mid-day team was the winner while The Social Street bagged the runners-up title

November 23, 2016


The International Advertising Association (IAA) recently hosted the IAA Cricket League 2016 that brought the M&E and advertising fraternity together.

Cricket being one of the most popular sport in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and media and entertainment entities battling it out against each other to win the champion’s trophy. Presented by Sony Max, the two-day event was held on November 5 and 12 at The Islam and Wilson Gymkhana at Marine Lines.

With many intense rounds of games and a nail-biting finish, the mid-day team was adjudged the winner, while The Social Street bagged the runners-up title. Neeraj Roy, President, IAA and Monica Tata, Vice-President, IAA presented the winner’s trophy to the victorious 11 from the mid-day team.

Neeraj-Roy Neeraj Roy

Neeraj Roy, President IAA and Managing Director and CEO, Hungama Digital Media, said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies who participated with all the zest. The game has truly been a winner and my best wishes to Mid-Day, which played exceptionally. A very special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”

Participating teams BARC India BTVi Carat XI Concept Communications Ltd Contract India Culture Machine DNA Grey Mumbai Hansa Research Group Havas Media iProspect Lodestar Madison Mediacom Mid-Day NDTV Nett Value Radio City Sony Pictures The Social Street Viacom 18 / Colors Vibrant Advertising WATConsult Yes Bank

Media contacts:

Amita Chhatriya


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