2017 APAC Effie Awards announces call for entries

The fourth edition continues to honour marketing communication campaigns. It has 42 categories and the winners will be announced at the Awards Gala in Singapore in April 2017

BestMediaInfo Bureau | Mumbai | November 7, 2016

The Asia Pacific Effie Awards has announced call for entries for the 2017 season. Recognised by agencies and marketers to be the most prestigious effectiveness awards in the region, APAC Effie, now in its fourth edition, continues to honour marketing communication campaigns that achieved outstanding measurable results.

The 2017 competition offers 42 categories, spotting several changes to stay relevant to the evolving marketing landscape in Asia Pacific. Three new specialty categories have been introduced – Branded Content, Programmatic and Seasonal Marketing.

In addition, the Positive Change Effie Awards, a multi-national programme run in collaboration with the World Economic Forum, is now offered as part of the APAC Effie programme under 'Environmental Brands' and 'Environmental Non-Profit'. In alignment with global practices, we have rebranded 'Goodworks Brands' as 'Social Brands', and 'Goodworks Non Profit' as 'Social Non-Profit' under the Positive Change categories this year. The full list of categories and category definitions are available in the entry kit.

Anthony Wong

“As one of the most coveted accolade in this region, the APAC Effie has become the 'must-enter' award in the region's competition calendar. This is where we can demonstrate our capabilities to deliver innovation, creative solutions and results for brands,” said Anthony Wong, the 2017 Awards Chairman.

Wong added, “I am excited to see the cases and look forward to be inspired by outstanding work that represents the best of the region and the world.”

The 2017 Awards is now accepting entries through December 2016 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period. Winners will be announced at the Awards Gala in Singapore in April 2017.

Info@BestMediaInfo.com

Info@BestMediaInfo.com