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Zindagi goes live on Periscope with new content line-up

The channel announces a new line-up of eight shows from October 3. Viewers can now enjoy the shows on their mobiles even when they are on the move

BestMediaInfo Bureau | Mumbai | October 4, 2016


Zindagi, a ZEEL channel, is live-streaming its new content line-up from October 3 to October 6, from 7pm onwards, on Periscope. This will be in addition to the television telecast and will enable viewers to watch some of these shows live anytime and anywhere, on their internet connected devices. The innovative live-stream association with Periscope is a part of its marketing campaign designed to deliver both the core and surround across all traditional and digital mediums about Zindagi.

Periscope enables users to share what's happening around them with the whole world or just a few friends as it happens live and is available for iOS and Android. Zindagi’s association with Periscope will allow viewers an easy way to live-stream Zindagi’s new shows from their phone and share them.

Sunil Buch Sunil Buch

Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Limited, said, “Zindagi is a thought leader in premium entertainment with a distinct character. With this initiative, Zindagi will be the first channel in the Indian television industry to live-stream on Periscope and it will be simultaneous with the linear television feed. Some of our beautifully crafted stories will now be available to our audience to access it anywhere on their phones so that they do not miss our shows. This association is yet another way to build advocacy through unique experiences that evoke the brand proposition ‘Yeh Lamha Hi Hai Zindagi’ and mirror the viewers’ premium lifestyles.”

The shows being streamed include Agar Tum Saath Ho at 7 pm, TV Ke Uss Paar at 8.30 pm and Anupam Kher’s first fiction production on TV called Khwaabon Ki Zamin Par at 10 pm.

Zindagi claims to be the only entertainment channel that delivers premium viewers by its guaranteed and trusted content environment of good storytelling. This will enable brands to harness the power of rich content-mix and premium audience delivered through Zindagi.



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