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WATConsult launches ‘WAT’s your Big Idea’

College students get an opportunity to work on live projects and showcase their creative skills to the best brand marketers

BestMediaInfo Bureau | Mumbai | October 20, 2016


WATConsult, the digital and social media agency, which is now part of the Dentsu Aegis Network, recently announced the launch of one-of-its-kind ideation competition for colleges across the country -- WAT’s your Big Idea (#WYBI).

WYBI is a platform that provides massive opportunities to the next generation in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto and crack the creative brief given by a brand live, after which WATConsult will screen their applications.

Shortlisted teams need to share a video detailing the idea, which will further be shortlisted by a panel of jury that includes Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network; Rajiv Dingra, Founder and CEO, WATConsult; Vineet Gautam, CEO and Country Head, Bestseller India; Kailash Kulkarni, L&T Investment Management Limited; Vishal Sampat, Chief Digital Officer, Reliance Jio; Sashwat Sharma, Head, Oral Care, HUL; Rahul Balyan, EVP Head-Digital Initiatives, Radio Mirchi and Rohit Bhandari, Sr. Director and Network Head of English Entertainment, Warner Bros. India, before announcing the winners.

Cannes Lions has a Young Lions accolade and for the young talent in India there was no such platform for students to present their creativity. With WYBI, the agency is certainly creating a platform for college students to show their creativity.

The platform will not only help the agency find good talent but also help brands find creative solutions from millennials. Apart from giving three cash prizes, the agency will also offer a job and it is up to the students to accept or decline it. If the participating brands like the winning idea, they are likely to execute it.

WATConsult has partnered with 20 leading educational institutes across India such as MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind among others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.

Rajiv Dhingra Rajiv Dhingra

Rajiv Dingra, Founder and CEO, WATConsult, said, “We are elated to announce WAT’s Your Big Idea where ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students -- with a singular goal to inspire and appreciate great ideas. We encourage students to bring forward their best ideas and would love to support them in every way possible.”

Ashish Bhasin Ashish Bhasin

Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network, said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”

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