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TheSmallBigIdea bags creative mandate for Canapure Canola Oil

The agency will handle digital, social media and creative communication for the oil brand

BestMediaInfo Bureau | Mumbai | October 12, 2016


Canapure, a Canadian Agro company manufacturing and distributing Canola Oil, has awarded its marketing communication mandate to TheSmallBigIdea (TSBI). The mandate was won through a multi-agency pitch.

The agency will now be responsible for handling the digital, social media and creative communication for Canapure Canola Oil, which includes creating an ad film for the brand. With this win, TheSmallBigIdea adds FMCG brands to its existing clientele, which features companies from the entertainment, tourism and e-commerce sectors.

Rakesh Gupta, Managing Director , Canola Oil, said, “We are happy to have partnered with TheSmallBigIdea (TSBI) for our marketing communication mandate and are happy to see them develop the mandated output to our satisfaction in a pressing time schedule. The task on TheSmallBigIdea is to give the brand a relevant imagery among the health conscious consumer. We are certain that the cross-industry knowledge TheSmallBigIdea brings on table will help us achieve our objective faster.”

Harikrishnan Pillai Harikrishnan Pillai

Harikrishnan Pillai, Founder, TheSmallBigIdea, said, “FMCG is an interesting space and working with Canapure Canola Oil will give us tremendous insight into the category. We are excited, especially because we will be working on a brand from scratch.”

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