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Star, Sony, Amazon, Jio, Facebook and Twitter among prospective bidders for IPL rights

The bid was called for television rights for10 years, and digital and rest-of-the-world media rights for five years each

BestMediaInfo Bureau | Mumbai | October 19, 2016


Star India, Sony Pictures Networks, Amazon Seller Services, Reliance Jio Digital Services, Facebook Inc and Twitter Inc have sent entries for media rights of television, digital and global media for The Indian Premier League, along with 12 other entities. The IPL Media Right invitation to tender (ITT) received applications from 18 media and technology companies.

The ITT document was available for purchase from September 19 to October 18, 2016. The Media Rights bid submission process will happen on October 25, 2016.

Other players who have come forward to fight for the rights of the biggest sports events in the country include Followon Interactive Media Pvt Ltd, Taj TV India Pvt Ltd, Times Internet Ltd, Supersport International (Pty) Ltd, Gulf DTH FZ LLC, GroupM Media India Pvt. Ltd, beIN IP Ltd, Econet Media Ltd, SKY UK Ltd, ESPN Digital Media (India) Pvt. Ltd, BTG Legal Services and BT PLC.

The tenders offered are different packages for television and digital, including Indian Sub-continent Television Rights for 10 seasons (2018 - 2027), Indian Sub-continent Digital Rights for five season (2018 - 2022) and Rest of the world (ROW) Media Rights for five seasons (2018 - 2022).

Lt Anurag Thakur, President, BCCI said, “This is going to be a historical moment for Indian cricket. I am pleased to see the overwhelming response from the media and technology companies for IPL media rights. With the global trends of showcasing content on multiple platforms becoming increasingly important -- TV, Internet and mobile rights are up for grabs together this time. To have as many as 18 prospective bidders in the fray reinstates the faith of market forces in Indian Premier League.”

Ajay Shirke, Secretary, said, “This is a significant step for the Board, and we are excited to have 18 prospective bidders for IPL Media Rights. Our intention is to ensure the most comprehensive coverage of the IPL across the globe.”


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