McCann India and Kenscio Digital Marketing grabbed a gold each while OgilvyOne Worldwide Mumbai won a bronze and a silver
BestMediaInfo Bureau | Mumbai | October 19, 2016
India got four metals at the 2016 International Echo Awards held by the Direct Marketing Association -- one by McCann India, two by OgilvyOne Worldwide Mumbai and one by Kenscio Digital Marketing Pvt Ltd.
DMA awarded a total of 64 medals for the 2016 International Echo Awards, recognising the worldâs most innovative, creative and effective marketing campaigns.
McCann India won a gold in the âTravel and Hospitality/Transportationâ category for its work titled Lufthansa Runway for Success for Lufthansa German Airlines.
Kenscio Digital Marketing Pvt Ltd, a Bengaluru-based digital marketing company, has grabbed a gold in the category âBest Use of Email Marketingâ for Axis Securities Limited for its campaign Real-Time Personalisation of Emails.
OgilvyOne Worldwide Mumbai was able to get a bronze in the âInsurance and Financial products and Servicesâ category for its work titled #DarkTravelTale for Reliance General Insurance. The agency also got a silver in the âBest Use of Social Mediaâ category for the same campaign.
The 64 campaigns selected as medallists â judged across 21 different categories â were awarded gold, silver and bronze medals, while each category had two runner-up campaigns. The awards honour excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. The runner-up campaigns received framed certificates.
While OgilvyOne landed 14 awards in total, more than any other agency, including four Gold Echos, McCann won a total of two while another gold was won by McCann Stockholm.
Vipul Salvi, Executive Creative Director, OgilvyOne Worldwide, India, said, âThe Echo awards are a recognition of advertising effectiveness as well as creativity, I am extremely proud that we are creating work that not only impacts our clientâs businesses but also makes a mark at international award shows.â
Burzin Mehta, Group Creative Director, OgilvyOne Worldwide, Mumbai, said, âMultiple wins for OgilvyOne, Mumbai on the worldâs biggest stage for data-driven marketing is truly wonderful. This win is thanks in no small measure to a client who not only had the vision to back a breakthrough idea but also the faith in us to respond on a real-time basis on behalf of the brand.â
The 2016 Echo Awards Gala launched the first night of &THEN event, DMAâs live conference in Los Angeles, which took place from October 16 to 18 at the Los Angeles Convention Center. The Gala featured a Hollywood-style red carpet pre-party and was hosted by Sugar Ray frontman Mark McGrath.