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Officer’s Choice Blue Mirchi Top 20 Live set to take India by storm yet again

A series of 10 concerts across India will begin from mid-October with a promising line-up of artists

October 13, 2016

Officers-Choice-Blue-Mirchi-Top-20-Live

After witnessing success and receiving love and support from the listeners, Radio Mirchi and Officer’s Choice Blue are back with Mirchi Top 20 Live. A show that started as a countdown of the top 20 songs on radio every week over a decade back, has grown as a multi-platform property with presence in print, digital, social media and television.

Last year the property went live with a series of concerts across the country. This year the live experience promises to be even bigger. Officer’s Choice Blue and Radio Mirchi will be taking all its music lovers to a spectacular musical extravaganza -- a series of 10 concerts across India starting from mid-October with a line-up of artists that promises to make this one of the most exclusive musical offerings.

With a soulful voice, Papon is going to touch down at Guwahati and Hyderabad, KK of the ‘Yaroon Dosti’ song will be performing in the city of dreams, Mumbai. Gurgaon, famous for its high energy vibe, will be taken to another level by performances of Mika and Daler Mehendi. Gippy Grewal will make people go gaga in Ludhiana. The other city line-up goes from Parikrama the Indi-fusion band performing in Shillong along with Soulmate to Shalmali Kholgade of ‘Balam Pickari’ fame taking the melodious experience to Nagpur, Bhubaneshwar and Jamshedpur.

Mahesh Shetty, COO, ENIL, said, “We are extremely thrilled with the way Officer’s Choice Blue Mirchi Top 20 has grown. The countdown which plays on Mirchi every weekend is factually country’s longest running music countdown show and the credit for making it legendary purely goes to the listeners. This year the on-ground leg of the property has got even more exciting and comprises some of the best talents in our country. We aim to entertain people, make them feel happy and joyous with the best music.”

Bikram Basu, Chief Operating Officer, Allied Blenders and Distillers, said, “Officer’s Choice Blue is for the vibrant and discerning. The Officers Choice Blue Mirchi Top 20 Live series is our effort to bring consumers to an unforgettable music experience.”

Papon said, “I am delighted to be a part of Officer’s Choice Blue Mirchi Top 20 Live. I have been associated with Mirchi for years now and believe that the live version of this countdown show is a great way for the best work in music to be taken to fans across India. It helps me get closer to my fans and there’s nothing more thrilling than that. I hope this initiative becomes even bigger in years to come.”

Shalmali Kholgade, who is a part of this event, said, “I’m thrilled to be a part of Officer’s Choice Blue Mirchi Top 20 Live. Super excited to be performing this season. It’s a great initiative and is a wonderful way to celebrate popular music with those who matter the most – the fans.”

Media Contacts:

Manuni Pitale

manuni.p@prpundit.com

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