Life OK Business Head and GM Nikhil Madhok calls it a day

The market grapevine has it that Madhok is heading for a big move as a global content head in another international media company

BestMediaInfo Bureau | Mumbai | October 21, 2016

Nikhil Madhok

Life OK Business Head and General Manager Nikhil Madhok has decided to move on from Star India. His departure was announced internally just a while ago. Madhok could not be reached for his comments; however, highly placed sources informed BestMediaInfo.com that he is currently serving the notice period.

If one has to believe the market grapevine, Madhok is heading for a big move as a global content head in another international media company.

Acknowledged by the industry as one of Star India's top performers, Madhok had joined Star about five years ago in a marketing role leading the launch of Satyamev Jayate. He then moved on to a highly successful stint as marketing head of Star plus leading a team of 30 people for developing and growing the channel brand and is credited with some famous campaigns for the brand including Mahabharat, Diya Baati Hum and Dance plus. The channel hit record high share numbers at that time with Gaurav Banerjee at the helm and Danish Khan in content who has since moved to Sony.

Madhok was leading the resurgence of Life OK that recently overtook Zee TV in the Urban markets. At Life OK, he was responsible for leading the development and creation of all content including partnering with the external eco system to create breakthrough content for the channel. While managing and delivering the channel's P&L, Madhok was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces.

Prior to joining Star in December 2011, Madhok was with Turner Broadcasting as Senior Director, Marketing from 2008 to 2011.

With 16 years of experience in General Management, Brand Management and Sales for leading brands with a national and global footprint, Madhok had also spent over six years in HUL.

Info@BestMediaInfo.com

Info@BestMediaInfo.com