J Walter Thompson wins creative mandate for Gowardhan Ghee and Go Cheese

JWT won the mandate in a multi-agency pitch. JWT Design also bagged the packaging design duties of the two brands

BestMediaInfo Bureau | Mumbai | October 3, 2016

Parag Milk Foods Ltd has awarded its creative mandate for Gowardhan Ghee and Go Cheese to J Walter Thompson India following a multi-agency pitch. The account will be handled by the agency's Mumbai office. JWT will handle all mainline advertising and services for the brands. JWT Design also bagged the packaging design duties for Gowardhan Ghee and Go Cheese.

Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Ltd, said, “JWT works with a 'Think Global, Act Local' mindset with deep-rooted understanding of the Indian market. The agency has in-depth knowledge and understanding of consumer behaviour that will help as a catalyst not only in creating effective advertising but the entire holistic communication campaign around both the brands. The categories will get the desired impetus with a fresh perspective and new thinking.”

“With the kind of pitch JWT made and strategic roadmap it presented, I am confident this partnership will help create path-breaking impactful communication and help us expand to next horizon categories in the consumer space of dairy business. Product innovation is our foundation and we thrive on the same; out-of-box thinking is JWT's uniqueness,” said Akshali Shah, VP- Strategy, Sales and Marketing, Parag Milk Foods Ltd.

Speaking on the wins, Samarth Shrivastava, Vice-President and Executive Business Director, J Walter Thompson, Mumbai, said, "Gowardhan and Go are well-established brands with a rich heritage in the Indian market. Our ambition will be to ensure that both brands become market leaders in their respective categories and continue to leverage the strong values of trust and purity that come with Parag. We look forward to partner them and create unique ideas and communication relevant to the category and thus more impactful.”

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