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Google reveals India’s most watched ads on YouTube

Dettol’s Sheron ke Panje ad claimed the top spot. The top 10 ads combined made for 2.8 lakh hours of watch time

BestMediaInfo Bureau | Mumbai | October 28, 2016

YOUTUBE-LOGOGoogle has revealed the India YouTube Ads Leaderboard. The list includes the most watched ads in India during the months of July, August and September 2016. Combined, the top 10 ads made 2.8 lakh hours of watch time, with nearly 72 per cent ads getting viewed on mobile devices.

Two major trends stood out in this quarter’s list of leading ads. First, emotionally engaging ad content came out as a winning ingredient for Indian viewers. Based on the average watch time per ad, it is clear that people are happy to invest their time on advertising that they can easily relate and connect with.

In fact, seven out of top 10 ads including Bajaj, Amazon, Micromax, Pepsi, Idea and Airtel have taken this approach, which helped them engage with the audience better. Second, a closer look at the leading ads last quarter reveals that brands are increasingly telling stories from kid’s perspective -- Dettol, Madhya Pradesh Tourism and Kinder Joy’s ads have all done this, and hit the mark with their audience.

Dettol’s ‘SheronKePanje’ has claimed the first spot. Amazon India’s ‘#MomBeAGirlAgain’ and Madhya Pradesh Tourism’s ‘#MPMeinDilHuaBachaSa’ round up the top three. Bajaj Auto’s ‘Bajaj V- The Invincible’, Idea’s ‘#BiggestSmallChange’, Kinder Joy’s ‘Kinder Joy New Imagination’, Micromax’s ‘Kapil Sharma ne Dikhaya #AngrezipantiKoAngootha’, Pepsi’s ‘Pepsi Mood Vending Machine - A good exam ends with #PepsiMoji’, Airtel India’s ‘#AirtelOpenNetwork and Myntra’s ‘Fashion Kar le, Style Bana le with Myntra’ made up the rest of the list.

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