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GEC Watch: Sony closes gap with Zee TV in Urban markets

Sony gains on the back of The Kapil Sharma Show episodes telecast on September 24 and 25 that featured cricketer Yuvraj Singh and his girlfriend Hazel on Saturday and the team from the film Tutak Tutak Tutiya on Sunday. The show has entered the top five programmes list in U+R markets

BestMediaInfo Bureau | Mumbai | October 6, 2016

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In Week 39 (September 24-30, 2016) of BARC India data, despite staying at its No. 4 position in Urban markets, Sony Entertainment Television has gained significant numbers to close the gap with Zee TV. Star Plus continues to lead, followed by Colors and Zee TV.

Sony Entertainment Television gains on the back of The Kapil Sharma Show episodes telecast on September 24 and 25 that featured cricketer Yuvraj Singh and his girlfriend Hazel on Saturday and the team from the film Tutak Tutak Tutiya on Sunday. The show has entered the top five programmes list in U+R markets.

Top Channels in U+R markets

In U+R markets, Star Plus retains its lead with 690.400 million Impressions, followed by Colors with 544.831 million Impressions. Zee TV and Star Utsav are at No. 3 and 4 with 522.878 million Impressions and 457.548 million Impressions, respectively. Zee Anmol is at No. 5 with 439.027 million Impressions, while Life OK is at No. 6 with 430.236 million Impressions.

Sony Entertainment Television remains at No. 7 in U+R markets with 424.918 million Impressions. Sony Pal stands at No. 8 with 410.720 million Impressions. Sony SAB and Rishtey are at No. 9 and 10 with 371.912 million Impressions and 325.388 million Impressions respectively.

Top Programmes in U+R markets

In combined U+R markets, Zee TV’s Brahmarakshas - Jaag Utha Shaitan was the most watched show with 11.461 million Impressions. Zee TV’s Kumkum Bhagya is at No. 2 with 11.236 million Impressions, followed by Star Plus’ Saath Nibhaana Saathiya with 10.230 million Impressions. Sony Entertainment Television’s The Kapil Sharma Show stood at No. 4 with 9.865 million Impressions, while Star Plus’ Ye Hai Mohabbatein trailed with 9.704 million Impressions.

Top Channels in Urban markets

Star Plus continues to lead with 456.411 million Impressions, followed by Colors with 370.875 million Impressions. Zee TV is at No. 3 with 300.552 million Impressions. Sony Entertainment Television is at No. 4 with 298.670 million Impressions, gaining on the back of its non-fiction property The Kapil Sharma Show. At 5th spot is Life Ok with 265.376 million Impressions. Sony SAB is at No. 6 with 263.713 million Impressions. &TV is at No. 7 with 132.576 million Impressions followed by Star Utsav with 110.677 million Impressions. Sony Pal is at No. 9 with 106.315 million Impressions while Zee Anmol trails at No. 10 with 100.384 million Impressions.

Top Programmes in Urban markets

As per select data {HSM (Urban): NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals}, Entertainment Television’s The Kapil Sharma Show led the chart with 7.277 million Impressions. Zee TV’s Brahmarakshas - Jaag Utha Shaitan stood at No. 2 with 7.126 million Impressions followed by Zee TV’s Kumkum Bhagya with 6.652 million Impressions. Star Plus’ Saath Nibhaana Saathiya is at No. 4 with 6.403 million Impressions while Star Plus’ Ye Hai Mohabbatein is at No. 5 with 6.170 million Impressions.

Top Channels in Rural markets

Star Utsav retains its lead with 346.871 million Impressions followed by Zee Anmol and Sony Pal with 338.643 million Impressions and 304.404 million Impressions, respectively. Rishtey is at No. 4 with 239.750 million Impressions followed by Star Plus with 233.990 million Impressions. Zee TV and Colors are at No. 6 and 7 with 222.326 million Impressions and 173.956 million Impressions respectively. Life OK stands at No. 8 with 164.861 million Impressions. Sony Entertainment Television and Sony SAB trail with 126.248 million Impressions and 108.199 million Impressions, respectively.

Top Programmes in Rural markets

As per BARC data, {HSM (Rural): NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals}, Rishtey’s Naagin led the list with 6.018 million Impressions followed by Zee Anmol’s Jodha Akbar with 4.980 million Impressions. Zee TV’s Kumkum Bhagya is at No. 3 with 4.584 million Impressions and Star Utsav’s Saath Nibhaana Saathiya is at No. 4 with 4.505 million Impressions. Zee Anmol’s Bandini is at No. 5 with 4.464 million Impressions.

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