Eggfirst bags creative duties for McCoy

The agency will handle the creative mandate along with digital strategy and management for the home and kitchen appliances brand

BestMediaInfo Bureau | Mumbai | October 13, 2016

McCoy, a home and kitchen appliances brand from Canbara Industries, recently awarded its creative duties to Eggfirst. McCoy has a national presence with a strong dealer network across the country and a significant international presence too. The agency was chosen for the creative mandate along with its digital strategy and management after a multi-agency pitch.

KM Shetty, Chairman, Canbara Industries, said, “We chose Eggfirst as our agency as they seem to understand the business aspirations as well as constraints of an emerging brand. While, over the last few decades, we have delivered great value to millions of consumer households, we are confident that Eggfirst will enable our brand to scale newer heights.”

Ravikant Banka

Ravikant Banka, CMD, Eggfirst, said, “On the one hand, it is always a delight to work as brand custodians – akin to the agencies in the 70s and 80s.On the other hand, it's a huge responsibility. That's what advertising is all about, isn't it?”

Eggfirst is an award-winning, mid-size, strategic creative and digital agency designed to work with brand owners.

Info@BestMediaInfo.com

Info@BestMediaInfo.com