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Digital marketing consultancy SPAG acquires Giga Health

The agency has also appointed Abhijit Shitut as Group COO. The brand will continue to operate as Giga Health under the SPAG group

BestMediaInfo Bureau | Mumbai | October 18, 2016


SPAG, an award-winning, specialised public relations, public affairs and digital marketing consultancy, announced the acquisition of Giga Health, a healthcare-focused digital marketing and social media agency. The brand will continue to operate as Giga Health under the aegis of the SPAG group.

The move will help SPAG build on expertise, further expand the service offerings and strengthen its presence in the fast-evolving pharmaceutical, med-tech and healthcare sector.

SPAG recognises the huge opportunities that exist on the digital platforms for pharmaceutical and med-tech companies in India – both multi-nationals as well as domestic. Companies are acknowledging the need to spend more on digital marketing and social media. This has fuelled growth prospects for marketers in the pharmaceutical, med - tech and healthcare sectors. SPAG aims to underscore this potential and enable firms to engage better with the HCPs, and the patient community through digital marketing and social media strategy.

With this collaboration, SPAG is aiming for a big qualitative and quantitative leap in the digital marketing space, a portfolio that is managed by its digital marketing arm, D Yellow Elephant. Aman Gupta, Managing Partner, SPAG created D Yellow Elephant in early 2015 as a full-service, specialised digital marketing firm focusing on pharmaceutical and life sciences industry. It offers specialised marketing communications services by integrating technology, medical sciences and communications.

Gupta said, “This is a strategic move for us, as it advances our vision of expanding the portfolio in the digital marketing and strategic social media. Giga Health’s expertise and philosophy is in sync with our own. Together we can build capacity and create an end-to-end value proposition that offers the most innovative and competent products to our customers. Abhijit’s experience and knowledge can help us in leveraging unique insights and strengthen our presence in the pharmaceutical, med-tech and healthcare sector, domestically and internationally.”

Abhijit Shitut, who will be joining the leadership team at SPAG as Group COO, said, “This is a natural progression for me and my firm. I am excited to start this journey. SPAG is doing ground-breaking work since its inception, which is very inspiring. I hope I am able to add value to their existing capabilities and together we are able to accomplish much more for our customers and employees.”

Shitut has spent around two decades in healthcare communications. He has been previously associated with Publicis Health where he spearheaded Digitas Health's Mumbai office. The immediate priority of the group will be to scale up the existing digital marketing and social media offerings.

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