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Colors Infinity lines up 'Instant Premieres'

Shows like Arrow, Legends of Tomorrow, Notorious, Pure Genius, Frequency and Timeless will air within 12 hours of their US premieres

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Colors Infinity lines up 'Instant Premieres'

Colors Infinity lines up 'Instant Premieres'

Shows like Arrow, Legends of Tomorrow, Notorious, Pure Genius, Frequency and Timeless will air within 12 hours of their US premieres

October 12, 2016:

Colors Infinity is all set to bring its viewers a plethora of popular and much-awaited TV shows, all airing within 12 hours of their US premieres. Furthering the concept of 'essential viewing', the channel is bringing shows such as Arrow, Legends of Tomorrow, Notorious, Pure Genius, Frequency and Timeless for its audience.

Commenting on the Instant Premieres, Hashim D'Souza, Programming Head, English Entertainment, Viacom18, said, “In a fast-moving era where access to everything is merely one click away, it is imperative to keep up with the pace. Launching Instant Premieres gave viewers a chance to do so by consuming international content at the same time as the US. After a successful year of showcasing the best of international entertainment, we have grown our Instant Premiere line-up with newer, cutting-edge shows. We are sure the viewers will enjoy what's coming their way.”

The new Instant Premiere line-up will ramp up the existing roster, which currently boasts of globally acclaimed shows Grimm, Nashville, Blindspot, Notorious, The Last Ship, Lucifer as well as The Stage and Vogue BFFs -- Colors Infinity's disruptive home-grown programming.

Media contact:

Sarfaraz Merchant

Sarfaraz.Merchant@viacom18.com

Prioska Uke

PrioskaU@webershandwick.com

Info@BestMediaInfo.com

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