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Amazon, Flipkart, Snapdeal among top 10 for TV ad insertions in Week 40

BARC India’s list shows Amazon was no. 4, Snapdeal bagged the sixth spot while Flipkart was no. 8 during the recent festival discount sale

Raushni Bhagia | Mumbai | October 14, 2016

Amazon-Flipkart-and-Snapdeal

Data released by BARC India shows e-commerce giants Amazon, Flipkart and Snapdeal are among the top 10 brands in terms of number of TV ad insertions for Week 40. The three portals recently went on an overdrive to outdo each other with discount festivals and promotions.

BestMediaInfo had reported last week that the three companies had invested nearly Rs 200 crore each to promote their mega discounts. Amazon’s offer was from October 1-5, whereas both Flipkart and Snapdeal ran their deals from October 2-6. Amazon’s The Great Indian Festival, Snapdeal’s Unbox Diwali and Flipkart’s Big Billion Days were their annual pre-Diwali sales.

As per BARC India data, Amazon was at the fourth spot with 21,981 insertions of television ads in the week from October 1 to October 7. At no. 6, Snapdeal had 19,143 insertions of TV advertisements during the same time, while Flipkart stood at no. 8 with 12,827 in the list.

Dettol received the maximum of 25,574 insertions in Week 40. Cadbury stood no. 2 with 24,679 insertions over the seven-day period, followed by TVS with 23,554 insertions.

The three e-commerce giants have also announced their second phase of festive season sale close to Diwali. Snapdeal launched the second phase from October 12 to 14 while Amazon has announced its second leg from October 17 and 20. Amazon will launch more sale events throughout the festive season. Flipkart’s Big Billion Days may come back in the last 10 days of October.

It was a crazy affair when the three giants put together spent nearly Rs 600 crore in advertising between September 25 and October 5. There were rumours in the media market that the three companies bought about 55 national jacket ads in some leading newspapers.

Snapdeal had undergone a rebranding exercise earlier in September and the brand had the third largest number of TV ad insertions in Week 39 as well.

According to a report in www.livemint.com, in the first leg of the sale season, Flipkart is said to have clocked sales to the tune of Rs 3,000 crore, much higher than the sales registered by Amazon and Snapdeal.

Amazon-The-Great-Indian-Festival Snapdeal-Unbox-Diwali

Info@BestMediaInfo.com

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