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Amagi launches online TV ad buying platform, Amagi Mix

It aims to cater to the needs of those businesses who wish to move beyond print, radio or digital media to advertise their brands to a larger audience via television

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Amagi launches online TV ad buying platform, Amagi Mix

Amagi launches online TV ad buying platform, Amagi Mix

It aims to cater to the needs of those businesses who wish to move beyond print, radio or digital media to advertise their brands to a larger audience via television

BestMediaInfo Bureau | Mumbai | October 6, 2016

AmagiAmagi Media Labs, a targeted-advertisement solutions firm, has announced the release of a first-of-its-kind targeted media planning and ad buying platform for television ad spots. The portal has been named Amagi Mix, and it aims to cater to the needs of small and medium businesses that wish to move beyond print, radio or digital media to advertise their brands to larger audience sets via television. Advertisers who are familiar with online ad-managers will find it easy to navigate within the Amagi Mix portal to create and launch high-visibility campaigns on television.

Amagi's primary line of business has been in the geo-targeted advertisement sector, prompting more than 3,000 small and medium businesses and over 2,500 big brands to choose the Amagi platform for various cost-effective targeting needs, including but not limited to sales boosts in priority markets, new product launches, test marketing initiatives, dealership promotions, and so on.

The platform combines trust, transparency and targeting benefits of Amagi's India Ad Network into an easy-to-navigate user interface. It allows users to select their target audience, allocate their budget, choose appropriate campaign duration and receive an optimised media plan suggestion completely online. The tool offering over 50 national and regional channels allows users to easily edit the pre-suggested plan and to customise individual channel-ad-spot numbers to suit their budgetary and targeting requirements.

Baskar Subramanian Baskar Subramanian

Baskar Subramanian, Co-Founder, Amagi Media Labs, said, “TV's popularity is growing in India. Overall average time spent watching TV as well as viewership is growing. In our internal survey done recently on a sample of SME advertisers to check their readiness of online media buying; 56 per cent of them prefer TV as a mode of advertising but 65 per cent of them shy away from advertising on TV because of cost and 30 per cent because of lack of knowledge of TV advertising process and difficulty in finding a trusted media agency. With Amagi Mix, we are trying to address these pain points and attempting to make TV advertising easy and affordable.”

The tool provides for a host of easy payment options. Users can choose to either pay online in full, or partially (via their credit/debit cards or through net banking), or leverage an NEFT/RTGS transfer for added security. Lastly, users can opt to pay a partial booking amount online and pay the remaining amount via cheque/bank transfer.

The launch coincides with Amagi's new television commercial, titled 'Yaari Yaari', which will go on air across Amagi's vast channel bouquet to educate TV audience about the viability of the tool. A departure from standard marketing procedure, the entire TVC has been scripted, conceptualised, financed, shot, produced and edited in-house at Amagi.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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