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Sri Adhikari Brothers launches Dhamaal Gujarat

The youth channel launches today with massive print and outdoor campaign covering the major cities & towns of Gujarat

Sri Adhikari Brothers launches Dhamaal Gujarat

The youth channel launches today with massive print and outdoor campaign covering the major cities & towns of Gujarat

BestMediaInfo Bureau | Mumbai | January 15, 2016


Sri Adhikari Brothers Group has launched a new youth channel 'Dhamaal Gujarat' for Gujarat market. The channel aims to be the coolest hangout zone for the youth of Gujarat, by bringing forth a unique platform that shall offer a never before experienced combination of music, interaction, vibrancy and the hyper local nature of radio on TV.

Manav Dhanda Manav Dhanda

On this occasion Manav Dhanda, Group CEO, Sri Adhikari Brothers Television Network, said, “The motive of Dhamaal Gujarat is to cater to the untapped youth market. The 15 to 40 age segment (youth) account to almost 50% of Gujarat population which is a huge number. One noticeable fact is that Youth & Music alone accounts for almost 60% of youth TV viewership. Hence the channel is expected to be a hit among the youth and a perfect platform for advertisers to reach to their target audience.”

Sri Adhikari Brothers Group runs Mastiii, Dabangg, Mailboli and Dillagi.

Besides having terrestrial presence, the group also plans to offer Digital presence of Dhamaal Gujarat, providing content that can be consumed online. Also keeping up with the digital age the channel shall have a focused approach on social media presence and create content that focuses on engaging the youth.

With Dhamaal Gujarat, their latest music, youth and entertainment channel, the company further aims to strengthen its position by targeting the highly affluent youth in Gujarat and providing them with differentiated content and a free spirited zesty time.

The channel has two flagship shows, one of which will be a radio show with Radio City 91.1 FM with RJ Aseem and RJ Aarti among the most iconic jocks of Gujarat and the other show will carry a light hearted comedy theme with the Superstar of Gujarat-Siddharth Randeria of the superhit movie ‘Gujjubhai-The Great’ fame. There will also be high interactive shows that will be shot among the youth at different locations in Gujarat.

Sri Adhikari Brothers Group has an extensive marketing plan for Dhamaal Gujarat. They are planning to have a massive print & outdoor promotion covering the major cities & towns of Gujarat and associations with College festivals where they will hold fun interactions for the students.

Dhanda said, “Today we are proud to initiate a platform for the youth of Gujarat. This state possesses a massive strength of the youth audience and with Sri Adhikari Brothers Group‘s legendary milestones; it was time for us to give the youth of Gujarat a piece of entertainment that they would love and now it’s time that they experience what Dhamaal Gujarat has to offer.”

Abraham Thomas, CEO Radio City, said, “Western India Contributes maximum to TV viewership and Radio City reaches to 2.14 crore listeners in this zone. We are happy to associate with Dhamaal Gujarat and wish them the very best on their initiative of being the first & only youth channel in the State. As official Radio Partners we aspire to engage the audience and add value to the Sri Adhikari Brothers endeavour.”

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