Kavita Kailas, Ex-CSO, Rediffussion Y&R, has joined the agency as Senior Strategic Partner along with 20 other experienced hands from various agencies
BestMediaInfo Bureau | Mumbai | January 25, 2016
Former President of Ogilvy Mumbai and Kolkata Navin Talreja and former National Planning Director of Ogilvy India Kawal Shoor announced the launch of a new agency ‘The Womb’. Both Talreja and Shoor had called it a day at Ogilvy last year in April.
Kavita Kailas, Ex-CSO, Rediffussion Y&R, has joined The Womb as Senior Strategic Partner. The agency has roped in about 20 of the best-in-class with big brand experienced talents from companies like Leo Burnett, Accenture, Publicis, Ogilvy, Synapse, Quipper Research, Famous, etc.
According to both Talreja & Shoor, “For years, in our capacities as senior people in respected agencies, we’ve lived thru the good and the bad of our industry. The ‘good’ is well known – that, at our best, we help clients connect their brands with their consumers thru’ powerful communications, and create some meaning for brands in people’s hearts. Here’s the ‘bad’ that has made us think, and re-think about our futures for the last couple of years.”
“The Womb is one nurturing, borderless place that gives every right to all life to take the form it best deserves. And its doors are now open for those who have the desire, the will, and the patience to convert opportunities into ideas that build businesses,” said the co-founders.
The Womb aims to be a ‘borderless’ company – in which there will be no limits on where a good insight or an idea can travel and what shape it can take – that of a campaign, or entertainment content, or even a product or service.
“Of course, advertising, and big ideas are our strength, and will remain our first calling card. But that is not where we will stop. And to do more, you need an organization to be missioned, staffed and structured accordingly, and you also need the time and freedom to pursue it. As guys who built and led the ‘effectiveness’ culture in our past company for years, we know how to spot, nurture and put a powerful insight at the centre of it all. Already, even before our formal launch, we have clients who have entrusted us with interesting and diverse work,” added the co-founders.
The agency has already bagged a handful of work on key projects with Vini Cosmetics (on Fogg and GlamUp), Indian Trading League.com , Diageo-USL (on a portfolio-wide Strategy initiative), Saregama, Red Chief leather shoes, and a project to launch a premium detergent brand from the RSPL group (the makers of Ghadi detergent), etc. It already has highly successful work out – for example, ‘Kya chal raha hai?’…’Fogg chal raha hai’, GlamUp’s path-breaking anti-fairness spot, (“I am not the fairness type”), “Party Parinda” for Fogg Black, and the launch of the devotional app for Saregama.
In the entertainment and branded content space, the agency has been commissioned to conceptualize and execute a travel show on Asia to be run on European screens.