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Twitter India and Ping Network launch live video interview series #MegaBites

Journalist Govindraj Ethiraj speaks to industry leaders live on Periscope. First on conversation will be Adi Godrej, Chairman, Godrej Group, from 2 pm on September 28

BestMediaInfo Bureau | Mumbai | September 28, 2016

Twitter-Ping-NetworkIn a first-of-its-kind initiative, Twitter India and digital video network Ping Network are launching a live video interview series with business and technology leaders on Twitter’s live streaming app Periscope.

Govindraj Ethiraj (@GovindEthiraj), veteran journalist and founder of Ping Network, is set to roll out the first episode of this unique Periscope series, #MegaBites, on September 28. The first show themed ‘Will India Remain A Fast Growth Economy?’ will see Ethiraj in conversation with Adi Godrej, Chairman, Godrej Group (@GodrejGroup), in a live programmed chat show format that adds a new dimension to live video journalism.

The first episode of #MegaBites with the Godrej chairman will be streamed live on Periscope HD via Boom on September 28 at 2 pm. One can follow @boomlive_in on Twitter and Periscope and turn on mobile notifications to know when the show is live.

#MegaBites will focus on issues at the confluence of business, technology and our daily lives and bring a unique leadership perspective on how businesses and captains of industry are gearing up for and responding to the challenges of tomorrow. This interactive Periscope show will invite a new business and technology leader every fortnight and will draw in India’s mobile audience and engage in issues that go beyond the 24-hour news cycle. People can join the Periscope show live, leave their questions by commenting in real time, and participate in the conversation by tweeting with the hash tag #MegaBites.

Speaking on this partnership, Ethiraj said, “#MegaBites is an exciting new platform that will bring India’s business leaders onto the same platform as young India and have them interact on issues that matter the most; to the economy, to the country and our very future.”

This year, Twitter India has focused on programming live video content on the platform with industry stalwarts in sports, food, safety and entrepreneurship through various programmed Periscope shows such as #OnTheBall with @SuhailChandok, #TwitterTadka with Nandita Iyer (@saffrontrail), #MySafeCity with Elsa Marie Dsilva (@elsamariedsilva), and #EntrepreneurDugOut with Shaili Chopra (@shailichopra) and She The People TV. (@SheThePeople).

Keya Madhvani, Media Partnerships, Twitter India, said, “Twitter is your live connection to news, politics, entertainment, sports, and through #MegaBites, our newest Periscope series, viewers can keep a finger on the pulse of conversations at the intersection of business and technology. The idea behind a programmed Periscope show is to foster a new format of digital storytelling via live video that is thought-provoking, conversational, substantive and distinct from mainstream content.”

Entrepreneur and politician Nandan Nilekani and Founder and CEO of Future Group Kishore Biyani are slated to be the guests on #MegaBites in the weeks to come.


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