Leo Burnett, Ogilvy & Mather, Taproot Dentsu, McCann, Rediffusion Y&R and Medulla figure prominently in the shortlists. India got 11 shortlists for Healthcare, 10 for Media, nine each for Direct, Print and Publishing, Print and Outdoor Craft, among others
BestMediaInfo Bureau | Mumbai | September 22, 2016
The Spikes Asia Festival of Creativity that started on September 21, 2016, is all set to be an exciting advertising awards event. Spread over three days, the festival has already announced the shortlists for most of the categories, while all the awards will be given on September 23.
In the Design category, India has two shortlists. The first one is for Rediffusion Y&Râ€™s Dipper Condoms campaign for Tata Motors and the second is for McCann Mumbaiâ€™s â€˜The Dancing Lettersâ€™ campaign for Maharashtra Dyslexia Association.
The Direct category has a total of nine shortlists. Leo Burnett has four shortlists â€“ three for HDFC Lifeâ€™s â€˜Memories for Lifeâ€™ campaign and one for Olxâ€™ Reuniting Memories from 1947 campaign. JWT has three shortlists â€“ two for Blood Banking campaign for Indian Red Cross Society and the other for Amarchand / Optical Bazaar.com for Test and Drive campaign. Ogilvy & Mather Mumbai has a shortlist for the #GodSaveTheOcean campaign for Sprouts Environment Trust. BBDO India has a shortlist for P&Gâ€™s Ariel Maticâ€™s Dads #ShareTheLoad campaign.
Entertainment has two shortlists. One for BBDO India for P&Gâ€™s Ariel Maticâ€™s Dads #ShareTheLoad campaign and the other for Publicisâ€™ A Giant Story campaign for Ambuja Cement.
There are eight shortlists in the Films category. Two shortlists went to BBDOâ€™s campaign for P&Gâ€™s Ariel Maticâ€™s Dads #ShareTheLoad; one for Publicisâ€™ Giant Story campaign for Ambuja Cement; Entertainment Network India for Radio Mirchiâ€™s campaign â€˜Rudaaliâ€™ by McCann India. PNB MetLife Insurance Magician campaign by McCann India too was shortlisted. There were three shortlists for Ogilvy & Matherâ€™s â€˜Make Love not Scarsâ€™ campaign.
Healthcare witnessed 11 shortlists â€“ two for Rediffusion Y&R for Tata Motorsâ€™ Dipper Condoms, two for JWT for Indian Red Cross Societyâ€™s Blood Banking campaign, and seven shortlists for Medulla Communications. Three of Medullaâ€™s shortlists were for GSKâ€™s Zentel â€˜Slums for Wormsâ€™ campaign, one for J&Jâ€™s Concerta and three for Indian Association of Palliative Careâ€™s Last Words campaign.
There were no shortlists from India in the Innovations category.
Media witnessed 10 shortlists: two for Mindshare Mumbaiâ€™s 6 Pack bond for HULâ€™s Brooke Bond Red Label Tea, another one for Mindshare Mumbai for HULâ€™s Lifebuoy â€“ Help a Child Reach 5 â€“ Chamki the Future Child. Mediacom had two shortlists for P&Gâ€™s Ariel Maticâ€™s Dads #ShareTheLoad and one for P&Gâ€™s Ariel â€“ Lessons for Dads. Ogilvy & Mather Mumbai has a shortlist for #GodSaveTheOcean campaign for Sprouts Environment Trust. PHD India was shortlisted for HULâ€™s Hand wash â€“ the story of an unborn child â€“ Chamki and two shortlists for Swachh Aadat, Swachh Bharat.
Outdoor saw seven shortlists. Ogilvy & Mather has two shortlists for Philips Indiaâ€™s â€˜Cycleâ€™ and â€˜Aeroplaneâ€™ campaigns. Taproot Dentsu bags a total of five shortlists. Three for Dulux Paints campaigns, Olive, Orange and Cherry. The agency also has two shortlists for Best Newspaper Works and Radio Works in Outdoor for â€˜Indian Outdoor Advertising Association.â€™
There were nine shortlists in PR. One shortlist from BBDO India for P&Gâ€™s Ariel Matic â€“ Dads #ShareTheLoad case study, three shortlists for Leo Burnett for Bajaj Vâ€™s â€˜The Nationâ€™s Bikeâ€™ and two for Leo Burnett for Olxâ€™ Reuniting Memories from 1947. Ogilvy & Mather had one shortlist for â€˜Beauty Tips by Reshmaâ€™ Make Love not Scars, SapientNitro had one shortlist for SapientNitroâ€™s Troublemakers and one shortlist for Publicisâ€™ A Giant Story campaign for Ambuja Cement.
Print and Outdoor craft too had nine shortlists. Three were for Ogilvy & Mather for School of Lifeâ€™s Uncle Test, Driverâ€™s Fingers, Neighbourâ€™s Hands, another three for Oglivy & Mather for Philipsâ€™s Cycle, Aeroplane and Boat campaigns and lastly, three for JWT for Neurology and Sleep Centerâ€™s Fisherwoman, Mechanic and Milkman campaigns.
Print and Publishing had four shortlists. Two for Oglivy & Mather for Philipsâ€™s Aeroplane and Boat campaigns and two for Taproot Dentsu for Best Newspaper Works and Radio Works for â€˜Indian Outdoor Advertising Association.â€™
Promo and Activation had eight shortlists. Two shortlists for Leo Burnett for Olxâ€™ Reuniting Memories from 1947; two shortlists for JWT for Indian Red Cross Societyâ€™s Blood Banking campaign; Rediffusion Y&R for Tata Motors Dipper Condoms; FCB Ulka for Door Step Schoolâ€™s â€˜The Worldâ€™s First Streets Named After Slum Kidsâ€™ and two for BBDO India for P&Gâ€™s Ariel Matic â€“ Dads #ShareTheLoad.
The Radio category had five shortlists. Contract Advertising had one for Truecaller â€˜Nokiaâ€™ campaign. There were two shortlists for L&K Saatchi & Saatchi and LightBox Films Mumbai for Thomas Cook Indiaâ€™s Senior Citizen Holiday plans Man and Woman. Two shortlists for Grey Worldwide India Mumbai for Radio City 91.1 FMs CSR campaign Candy Class.