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SAB TV's new show is a fresh take on 'naagins'

Premiering September 27, the new show takes a dig at conventional storylines of snake land

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SAB TV's new show is a fresh take on 'naagins'

SAB TV's new show is a fresh take on 'naagins'

Premiering September 27, the new show takes a dig at conventional storylines of snake land

BestMediaInfo Bureau | Mumbai | September 27, 2016

The-Pratap-family-with-Icchapyaari-Naagin-(Priyal-Gor)

For decades, snakes aka 'naagins' have been shown to be evil and vengeful creatures. But are they as wicked and vicious as projected in reality? Sony SAB's new show Icchapyaari Naagin aims to show a fresh take and perspective on the lives of snakes. The lead protagonist 'Iccha', who is a quintessential innocent naagin, is chosen to change the perception of snakes on earth.

The new show premieres on September 27 and will be shown every Monday to Friday at 8 pm.

Icchapyaari Naagin will show the lives and stories of two realms -- earth and Naagistaan. Iccha descends on earth, aiming to bust various myths on naags and naagins with her kindness and helpful nature unlike the infamous sorcerous iccha 'dhaari' naagins. While on earth, Iccha ends up staying safe with the Pratap family who are pehelwans by profession. Icchapyaari Naagin is an enchanting yet hilarious tale of Iccha's journey as she spreads happiness and makes humans more aware of the significance of relationships and love for each other.

Siddharth Malhotra, Producer, Icchapyaari Naagin, said, “The idea of Icchapyaari Naagin came to us from SAB's creative team, together we developed the concept further to create this unusual yet entertaining show. In the show, Iccha, our protagonist, is given the mantle by her community to make humans see the good side of them. While on earth, she wins people over with her purity and sweetness but what follows in her life are obstacles which she has never thought of and emotions which she has never felt before. I hope the audience love our fresh and light-hearted take on 'naagins'.”

Essaying the role of Iccha, the vivacious Priyal Gor plays the lead in the show along with Mishkat Verma as Bubble Pratap who starts falling in love with her. As the story unfolds, viewers will witness a riveting journey full of humour, romance, suspense and drama.

Anooj Kapoor Anooj Kapoor

Anooj Kapoor, Senior EVP and Business Head, Sony SAB, said, “We have always believed in innovating and creating disruptive content. In an age where regressive supernatural content is shown on television, Iccha's portrayal of a friendly, innocent and completely harmless 'naagin' itself is refreshing. Moreover, she utilises her supernatural powers only for social good. We hope viewers love our brand new take on naags and naagins.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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