Nestlé India and Project Nanhi Kali join hands to #EducateTheGirlChild

Nestlé has joined the project, which has reached out to over 200,000 girls, with a stirring film created by Famous Innovations

BestMediaInfo Bureau | Mumbai | September 12, 2016

Click on the Image to watch the TVC.

Millions of Indian families even today see girl children as a huge economic burden and deny them education and equal rights. Project Nanhi Kali, a project dedicated to the education of underprivileged kids, has reached out to over 200,000 girls and is educating over 120,000 girls since its inception. Joining hands for this initiative is Nestlé through a stirring film.

The film, conceptualised by Famous Innovations, opens with a young girl chopping off her hair. Her friend, who is standing beside her, asks her the reason for the action. The girl, simply and innocently, answers that she is trying to look like her brother by cutting her hair short and wearing clothes like him so that she gets the chance to have education, a privilege extended only to sons.

Raj Kamble

Speaking about the idea behind the film, Raj Kamble, Founder and Chief Creative Officer, Famous Innovations, said, “The film started with a simple insight that exists not just among underprivileged girls, but women in general. Any woman who has seen a man enjoy an unfair privilege, purely based on gender, will relate to this story. We wanted to bring out the insight in an honest, genuine manner without over-dramatisation. We hope our viewers will be moved by our attempt to show the world through the young girl's point of view.”

Commenting on the film, Sheetal Mehta, Trustee & Executive Director, Project Nanhi Kali, said, “It is heart-breaking to see the massive number of girls in India who are denied the right to education. We are seeing a positive momentum already after the launch of the film, and we hope the film and the association with Nestlé will move more people to champion the cause of the girl child.”

“This partnership is a powerful tool to promote education of the girl child championed by Project Nanhi Kali for years. The objective is to sensitise and draw attention to the fact that society needs to have a collective responsibility in ensuring more girls have the opportunity to pursue education. This is Nestlé India's humble way of making a small yet deeply felt contribution to a cause that is important and vital to our society,” said Chandrashekhar Radhakrishnan, Senior VP and Head of Communications & e-commerce, Nestlé India.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2016/09/EducateTheGirlChild.jpg

Credits

Client: Nanhi Kali

Agency: Famous Innovations

Production house: Curious

Director: Nitin Pradhan

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