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MindShift Interactive wins the digital mandate for Universal Music India

The agency will handle social media marketing, influencer relations and media planning for the company brands

BestMediaInfo Bureau | Mumbai | September 22, 2016


MindShift Interactive has won the digital mandate for Universal Music India. The account was won following a multi-agency pitch. The agency will be handling social media marketing, influencer relations and media planning for Universal Music India and Universal Music Desis.

With growing success of new platforms and tools such as Instagram Stories and Facebook Live catering to the new age digital consumer, MindShift Interactive shall be evaluating the adoption of many of these as well.

MindShift will be working with Universal Music in promoting international artists such as Drake, Rihanna, Justin Bieber, Katy Perry, Selena Gomez along with domestic artists Amrit Dasu, Qurat Ul Ain Balouch (QB) and Anmol Malik to name a few.

Zafar Rais Zafar Rais

Commenting on the win, Zafar Rais, CEO, MindShift Interactive, said, “Social media and associated streaming services have changed the way fans discover and enjoy music, as well as how the music industry discovers, promotes and fosters both new and old musicians alike. Hence, it’s an absolute need to create new benchmarks for labels and artists to stand out in this rapidly changing space. With insights backing us on the evolving consumer interests and behaviours, we’re working on new ways to engage and gain evangelism for Universal Music.”

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