The agency will handle the social media and creative mandate for Aditya Birla, Wildcraft, Ayurwin, ICICI Bank NRE Service, Max Fashion, Extramarks and Sunshine (Ashok Leyland). The agency also elevated Muddassar Memon to AVP, Creative and Social
BestMediaInfo Bureau | Mumbai | September 22, 2016
iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged seven new accounts for its social media and creative mandate â namely Aditya Birla, Wildcraft, Ayurwin, ICICI Bank NRE Service, Max Fashion, Extramarks and Sunshine (Ashok Leyland) within the last one month. While the ICICI Bank NRE Service and Aditya Birla accounts will be led out of Mumbai, Wildcraft, Ayurwin and Max Fashion will be led out of Bengaluru. Extramarks and Sunshine (Ashok Leyland) will be serviced from New Delhi and Chennai, respectively.
Vivek Bhargava, CEO, iProspect India, said, âBrands are increasingly becoming cognizant of the value digital can drive across all aspects of their business. Sectors which were wary of going the digital way are now embracing it readily. The growth in diversity of the client sectors in our portfolio is an indication of this. We are ecstatic to have seven new exciting brands to work with.â
In line with the growing business, iProspect has fortified its talent strength to a strong 270-people team. This also brings with it structural changes as key people have moved up the organisational ladder in the system. Muddassar Memon takes on the role of AVP, Creative and Social. Memon will report to Brijesh Munyal, EVP, Operations, and will head social media and creative services for the company pan India. Memon was National Creative Director prior to this new appointment and has been with iProspect India for the last 10 years.
âSocial media is gaining momentum and we are proud to be ahead of the curve on this front. We have an extremely proficient social media team that is geared up to plan and execute interesting campaigns on the new accounts with their experience. As we escalate our focus on social media, the move also brings us one step closer to being a one-stop shop, 360Â° digital agency where clients are offered all required digital services under one roof. I am delighted to be leading these efforts, especially in the newly appointed role,â added Memon.