PepsiCo Chariman and CEO D Shivakumar chaired a jury of senior business leaders to decide the winners who will be honoured on September 16 in Mumbai
BestMediaInfo Bureau | Mumbai | September 1, 2016
The India Chapter of the International Advertising Association (IAA) launched the IndIAA awards âfor real creative advertising that was backed by real budgetsâ last year. Nominations for the second edition were invited and unprecedented number of entries was received and reviewed.
D Shivakumar, Chairman and CEO, PepsiCo India, chaired a jury of senior business leaders, which included Shantanu Khosla, Crompton Greaves, VL Rajesh, ITC Foods, Geetu Verma, Hindustan Unilever, Sanjay Behl, Raymond and Amit Syngle, Asian Paints. The jury members met and determined the winners in a process that was both objective and transparent.
Shivakumar said, âWe just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about 4 1/2 hours reviewing some outstanding work and some average work. We judged the commercials and the whole campaign under three parameters 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualised brilliantly as a lot of it is in the audio visual medium 3) How campaign-able is this. I must say that the whole process has been outstanding and the results have been pretty simple and clear. I wish all the winners the very best and for those who havenât won, best of luck for the next time.â
Pradeep Guha, Chairman, IndIAA Awards, said, âIn our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the award, the campaign should have film (TV or digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is now slated for September 16, 2016 at ITC Maratha, near Sahar Airport, Mumbai.â
Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global, added, âAt the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and marketing professionals can review the work and indicate their choices by clicking on the âlikeâ button.â
One can visit www.indiaa-awards.org to see the nominees and indicate what they like.