Karkara will promote and drive growth for the 360-degree digital offering of the agency in India
BestMediaInfo Bureau | Mumbai | September 29, 2016
Havas Media Group India has appointed Nitin Karkara as Head, Digital. His key responsibility is to promote and drive growth for the 360-degree digital offering of Havas Media in India for existing and new clients.
Anita Nayyar, CEO, Havas Media Group India and South Asia, said, âNitin is an accomplished and seasoned professional. He has the rare mix of leading from the front, both from the client and agency side. Weâve had tremendous organic digital expansion. Though digital cum mobile has been a core part of every new business win, Havas Media today is a firmly established fully integrated media company providing both online and offline solutions. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100 per cent accountability and ideas that flourish without boundaries. Havas Media has the team, the capabilities and is well positioned to be a data-driven partner to Indian brands across sectors driving their overall marketing and goal strategy.â
Mohit Joshi, Managing Director, Havas Media Group India, added, âOur digital at the core and meaningful connections planning philosophy has always impressed clients. Nitin will only add more value and strengthen our philosophy by nailing the clientsâ challenges in the context of digital and mobile marketing.â
Karkara said, âHavas Media Group is one of the pioneers in bringing their integrated media and creative offerings with specialised proprietary global tools for developing strategy, planning, media buying, analytics and reporting. This is a huge opportunity for me to demonstrate these proven global specialised tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories.â
Having graduated from University of British Columbia, Canada, Karkara brings to the agency an experience of over 16 years in business development, brand strategy, product marketing, mobile and e-commerce. Karkara previously was the GM and Head of Digital (HHP Division), Cheil Worldwide and prior Digital Marketing Lead, India and South West Asia, The Coca-Cola Company. He started his career with Samsung and since then has been associated with companies like Sapient India, Microsoft in Wunderman, IBM, ITC Hotels, Manipal Education and Vodafone in OgilvyOne, Fritolays, GSK, Readers Digest and Tetrapak in ISHIR Digital.