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Glenfiddich and NDTV Good Times launch ‘The Mavericks’

The three-part short series hosted by Rahul Khanna tells the story of the maverick whisky-makers of Dufftown

September 2, 2016

Rahul-Khanna-at-the-Glenfiddich-and-NDTV-Good-Times-launch-The-MAVERICKS-short-series-Show

Glenfiddich partners with NDTV Good Times for a short series: ‘The Mavericks’. Hosted by Rahul Khanna, the three-part series will begin on September 3 at 10 pm on NDTV Good Times. Subsequent episodes will be aired on September 10 and 17. The series brings to life the story of the maverick whisky-makers of the Dufftown, from the Scottish Highlands. Whisky-making is the essence of Dufftown, and the world’s most award-winning single malt Scotch whisky comes from this small vibrant area.

A maverick in himself, Rahul Khanna takes us through the story of legends who have introduced single malt whisky to the world. Set in the quaint and picturesque Dufftown, the series begins from the ‘Valley of the Deer’, on the banks of the river Fiddich, where the founder William Grant nurtured a dream to make the ‘best dram in the valley’. This is where Glenfiddich got its name from.

Rahul takes the viewers through the journey of the William Grant and Gordon family into making Glenfiddich as the finest whisky the world has ever known. This traces the innovation and the pioneering outlook with which this successful family run business with contemporary global orientation that salutes the true maverick spirit the world over. The show was unveiled over an exclusive gathering at The Westin Gurgaon, New Delhi.

Rahul Khanna, actor, said, “The humble origin of Glenfiddich is certainly awe-inspiring for me since nobody would have ever thought that a small and quaint setting such as Dufftown would become an important part of the global whisky map. Additionally, this experience has left me richer not only in knowledge and appreciation for Glenfiddich, but also in spirit as it was a privilege to be a part of this exciting series. Whisky fans will certainly love to watch the story of the Mavericks of Dufftown.”

Shweta Jain Shweta Jain

Shweta Jain, Head of Marketing, William Grant & Sons, said, “Glenfiddich has always been at the forefront of innovation; recognised as both the world’s most awarded single malt and the brand that challenged the norm by taking single malt beyond Scotland’s borders to create the category as it is known today. With this extraordinary series, Glenfiddich brings to fore the amazing story of evolution of Malts and the various fascinating details that go into making the most valued spirit in the world and very much so in India.”

Glenfiddich is a single malt whisky owned and produced by William Grant & Sons Distillers Limited, an independent family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of the family. Click on www.williamgrant.com for more information on the company and its brands.

 

Media contacts:

Hemchandra Shetty

Hemchandra.Shetty@bm.com

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