Eggfirst bags creative mandate for Wok Express

The agency will handle creative, digital strategy and management for the quick serving restaurant

BestMediaInfo Bureau | Mumbai | September 22, 2016

Eggfirst, a Mumbai-based creative agency, recently bagged the creative and digital mandate of Wok Express, a quick service restaurant serving signature flavours from across Asia. The idea behind Wok Express was to be able to customise your food the way you like it. Recently, Wok Express was awarded the best quick serving restaurant chain (West) in the Indian Restaurant Awards 2016.

After a multi-agency pitch, the agency was chosen for the creative mandate as well as digital strategy and management.

Aayush Agarwal, Director, Lenexis Foodworks, said, “We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative most strategic and fresh.”

Ravikant Banka

Ravikant Banka, CMD, Eggfirst, said, “We are really happy to bag the creative duties after an extensive multi-agency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

Wok Express has 10 outlets in Mumbai and intends to have presence in 125 locations across the country in the next five years.

Info@BestMediaInfo.com

Info@BestMediaInfo.com